Midea Becomes FC Barcelona's New Main Partner Starting 2026/2027 Season

Midea Joins FC Barcelona as Main Partner

In a monumental partnership, Midea, the leading global brand in intelligent household appliances, has announced that it will become the main partner of FC Barcelona starting from the 2026/2027 season. This collaboration, which spans five seasons, will prominently feature the Midea logo on all players' match jerseys and training gear, reinforcing their presence during major La Liga home games.

The agreement was finalized on September 2, 2025, at the iconic Spotify Camp Nou, where Midea's International Business President, Lewis Fu, signed the agreement alongside FC Barcelona's First Vice President, Rafael Yuste. In a statement, Yuste expressed his enthusiasm, saying, "It is an honor for FC Barcelona to welcome Midea into the Barça family. Their leadership in smart home solutions and commitment to research and innovation perfectly align with FC Barcelona's forward-thinking spirit. This partnership showcases Barça's strength as a magnet for global companies seeking the best platform for their projects."

Lewis Fu, also commenting on the significance of this partnership, stated, "FC Barcelona is one of the most successful clubs of all time and one of the most popular sports teams worldwide. We look forward to a long-term partnership where Midea and FC Barcelona will excel both on and off the field."

The collaboration comes at a time when FC Barcelona is basking in its illustrious history, having secured 28 La Liga titles and five Champions League trophies, solidifying its stature among the giants of football. The club boasts a staggering global following of over 430 million social media followers and an average television audience of 400 million, alongside selling approximately 2 million jerseys each year.

Midea is not new to sports sponsorship, as it has previously partnered with major events like the AFC Asian Cup 2027, CAF Africa Cup of Nations 2025, and CONCACAF Gold Cup 2025, in addition to club competitions such as the AFC Champions League and CONMEBOL Copa Sudamericana.

About Midea Group

Midea operates under its Smart Home Business division and is part of Midea Group, which also includes segments such as Industrial Technology, Building Technology, Robotics, Automation, Medical, and Smart Logistics. Established in 1968, Midea has over 190,000 employees worldwide and reported revenue of $57.5 billion in 2024, ranking 246th in the Fortune Global 500 list for 2025.

About FC Barcelona

Regarded as the largest multi-sport club globally, FC Barcelona celebrated its 125th anniversary in 2024. Founded in 1899 and owned by its members, the club is deeply rooted in its hometown and region, Catalonia, while maintaining a significant global presence with official offices in Barcelona, Hong Kong, and Miami.