#Japan #Tokyo #Streaming Services #Kenji Kitaya #broadcast industry

Seminar Overview

The seminar titled "Understanding the Transformation of the Broadcast Industry" features Professor Kenji Kitaya from the Graduate School of Kanazawa Institute of Technology and Executive Strategist at Warner Music Group. Scheduled for April 16, 2026, this session will deeply analyze the current state and future developments within the broadcasting sector, particularly against the backdrop of streaming dominance and the advent of generative AI.

Venue and Participation Options

The seminar will be held at the SSK seminar room located in the Zaimax Nishishinbashi Building, Tokyo. Participants have the option to either attend in person or join via a live Zoom webinar. For those who cannot attend live, an archive will be available for two weeks, allowing participants to watch at their convenience.

Key Topics for Discussion

For over half a century, terrestrial television and radio broadcasting have been the cornerstone of the media and entertainment industry. However, the rise of both paid and free streaming services has led to a rapid decline in viewing and listening share, forcing a significant restructuring of business models to ensure survival. This seminar aims to delve into the following crucial themes:

1. Structure of Major Global Media Entertainment Companies: An overview of how key players in the industry are organized and operate.
2. Current Structure and Challenges of Domestic Broadcasting Companies: A critical look at how local entities are adapting to changes and the obstacles they face.
3. Advancements in Streaming Services and Future Prospects: Analyzing the growth trajectory of streaming platforms and what this means for traditional media.
4. Migration of Ad Spending from Terrestrial Broadcasting to Streaming: How advertising strategies are evolving in light of these changes.
5. Impact of Generative AI on Content Production: Exploring the incorporation of AI technologies within the creative processes of media production.
6. Shift from Media Mix to Cross-Media Strategies: Discussing the transition in strategic approaches to media engagement.
7. Q&A and Networking Opportunities: Participants will have the chance to engage in Q&A sessions and network with fellow attendees.

Closing Thoughts

As Professor Kitaya highlights, while countries in the West have already begun developing new business initiatives and focusing on their existing operations, the response from domestic broadcasting companies has been noticeably sluggish. The introduction of generative AI is progressing in discussions surrounding legislation and negotiation among unions representing directors, actors, and writers, significantly advancing in Western contexts, yet remaining stagnant in Japan. This seminar promises to provide attendees with a comprehensive understanding of the broadcasting industry's current challenges and opportunities, offering valuable insights for future advancements.

About SSK

Founded on December 6, 1996, the SSK (Shin Shakai System General Research Institute) has been hosting approximately 500 high-level business seminars annually. Our services are focused on providing businesses with the strategic insights necessary to thrive in a rapidly evolving market. SSK not only facilitates these seminars but also engages in various initiatives that contribute to our clients' successful ventures in the business landscape. We pride ourselves on consistently delivering cutting-edge information and remaining a strategic partner to our clientele.