Fendi's New Chapter in Luxury Fashion
Fendi, the iconic luxury brand hailing from Rome, has just launched the third part of its special project titled "JOURNEY – '旅路'" (tabi michi), featuring its brand ambassador, actor and artist Ren Meguro. The focus of this latest installment is on the theme "No change, no progress (進化への一歩は、変化から)" which emphasizes the importance of transformation in the journey toward evolution.
This project marks a significant milestone as it showcases the very first collection from Maria Grazia Chiuri, recently appointed as Fendi's Chief Creative Officer. The highlighted collection is the 2026-27 Autumn/Winter men's wear line, which is sure to make waves in the fashion industry. Ren Meguro takes center stage, wearing a meticulously crafted full-canvas single-breasted jacket that exemplifies Fendi's superior tailoring and elegant silhouette.
In addition to showcasing Meguro's stylish persona, the launch introduces a new addition to Fendi's iconic bag lineup—the "Peekaboo Tote". This large tote is designed to complement modern lifestyles with its lightweight materials that create a flexible shape and ample storage capacity. It also features Fendi's trademark twist lock and boasts impressive functionality, blending elegance with practicality to create a true masterpiece.
Throughout the filming of this project, Meguro expressed his thoughts about collaborating with Fendi. He noted, “When I think of Fendi, I see a brand that embraces new challenges while cherishing its rich history. Personally, before taking on new challenges, I often feel scared and anxious, with a mix of emotions swirling. However, that anxiety pushes me to prepare rigorously so that I can be ready for anything that may come my way. Like Fendi, I aspire to evolve while honoring my past.”
The special movie segment will be available across Fendi’s official social media platforms, including LINE, X, and Facebook, starting September 10th. The full version will be exclusively released through the Fendi official LINE mini-app, making it a unique experience for fans and followers.
How to Access Fendi's Exclusive Content
To catch all the latest from Fendi, fans can follow these steps to register for Fendi's official LINE account and access the mini-app:
- - Fendi LINE Official (LINE ID: @fendi)
- Add Fendi as a friend by searching for their official account in the LINE app, or by visiting this
URL.
- After adding Fendi as a friend, you can access the full-length video of "JOURNEY – '旅路'" Chapter 3 in the FENDI mini-app.
- Here’s the direct link:
Fendi Mini-App
- - Fendi’s Official Social Media:
- Follow Fendi on
X and
Facebook for the latest updates and exclusive content.
Fendi continues to inspire with its innovative approach to fashion, blending artistry and luxury to create a unique journey for all fashion enthusiasts. The collaboration between Fendi and Ren Meguro signifies a bold step forward, reaffirming the brand’s commitment to celebrating both heritage and creativity.