Transforming Broadcasting: The Role of AI in Modern Television Stations

The landscape of television broadcasting is undergoing significant changes, largely driven by advancements in artificial intelligence (AI). On October 16, 2026, an exciting seminar titled "Transforming Broadcasting: The Role of AI in Modern Television Stations" will be held, featuring insights from key figures in the industry—Kei Nakano from TBS Television and Toshikazu Matsuse from TV Asahi.

Seminar Highlights

This seminar, organized by the New Social Systems Research Institute (SSK), promises to shed light on how AI can reshape workflows, enhance human resources, and facilitate organizational transformation in broadcasting.

Keynote Speakers:

- Kei Nakano, Department Head of Future Technology Innovation at TBS Television
- Toshikazu Matsuse, Deputy Director of the Innovation Strategy Bureau and Head of AI Promotion at TV Asahi

Date & Time:

- Date: October 16, 2026
- Time: 3:00 PM – 5:30 PM

Participation Options:

- Attendees may join in person at the SSK seminar room located at 2-6-2 Nishi-Shinbashi, Minato, Tokyo.
- Live streaming will be available via Zoom Webinar, followed by a two-week on-demand viewing option.

Seminar Agenda

1. TBS Television's AI-Driven Workflow Reform

Time: 3:00 PM – 4:10 PM
Kei Nakano will discuss cutting-edge reforms in production workflows facilitated by AI, focusing on the nurturing of specialized personnel known as "FDEs" (Field Development Engineers). He will elaborate on the crucial roles these individuals play in identifying issues and implementing solutions.
Furthermore, Nakano will detail various initiatives like the AI Creative School, discuss foundational literacy necessary for AI integration, and share practical examples of agile development in automating subtitle creation. The session will encapsulate strategies for embedding AI organizationally.
The agenda items include:
1. Training and practice of the field-focused personnel “FDE”
2. Empowering creativity through the “AI Creative School”
3. Establishing foundational literacy for AI utilization
4. Examples of agile operational efficiency
5. Roadmaps and mechanisms for organizational penetration
6. Q&A and networking

2. AI Integration Efforts and Future Prospects at TV Asahi

Time: 4:20 PM – 5:30 PM
Toshikazu Matsuse will speak about the rapid evolution of generative AI and its extensive implications for content creation, operational processes, viewer engagement, and even new business models within broadcasting. He will outline the organizational strategies in place to promote AI usage, development of human resources, rule establishment, and effective embedding within existing workflows.
This talk will also address the unique challenges broadcasters face and the enormous potential AI has to create new value beyond mere efficiency improvements.
Key discussion points will include:
1. Fundamental policies regarding AI initiatives at TV Asahi
2. Structures needed for systematic AI implementation
3. Practical AI applications that enhance creativity beyond process efficiency
4. Governance and risk management specific to broadcasting contexts
5. Future outlooks on AI's role at TV Asahi
6. Q&A and networking

About SSK

The New Social Systems Research Institute (SSK) has been a leading provider of business seminars since its establishment in December 1996, offering approximately 500 events annually. SSK's goal is to deliver timely high-level insights into management strategies, marketing, and technology in response to a rapidly diversifying business environment. Additionally, SSK develops various business ventures, such as seminar operation, B2B advertising, market research, and more, all aimed at customer success and growth.

For more information, please contact:
New Social Systems Research Institute
Email: [email protected]
URL: https://www.ssk21.co.jp