#Germany #Huawei #Europe #Gaming #Cologne

Huawei's Future of Gaming Salon in Germany

On August 29, 2025, Huawei successfully launched its strategic initiative, the Future of Gaming Salon – Germany Edition, in Cologne, aiming to unite vibrant gaming ecosystems from China and Europe. This event, organized by the Huawei Game Center, welcomed prominent Chinese game developers, respected European gaming analysts, influential leaders in the industry, and Huawei's global gaming executives. The salon served as a critical platform for introducing Chinese game developers to unique concepts, innovative resources, and strategic collaborations to ensure sustainable growth in the competitive European gaming market.

Strategies for Success in Europe

The event delved into the art of localization, fostering an engaging environment that resonates with European gamers. Keynotes and panel discussions focused on essential topics such as integrated traffic strategies, deep collaborative operations, mini-game opportunities, and a comprehensive compliance chain to support game publication. Rong Tao, President of Huawei's European Device Business, set the stage by highlighting the rapid growth of Chinese games in recent years, now accounting for 30% of the top 100 mobile games in Europe. However, challenges like language differences, cultural nuances, and strict GDPR regulations demand precision. To assist developers in overcoming these hurdles, Huawei has built a robust and deeply localized support infrastructure, which includes its subsidiary Aspiegel in Ireland, focused on gaming services and European compliance, a localization operational center in Madrid catering to 90% of the region's primary languages, and a comprehensive compliance center in Dublin staffed by over 100 experts to provide extensive support in cybersecurity, privacy protection, and regulatory adherence. With enhanced localization services covering channel expansion, content adaptation, and compliance assurance, Huawei aims to empower gaming partners to leverage new opportunities and achieve sustainable growth in the dynamic European market.

Highlights from Visionaries' Convergence

The event featured outstanding industry leaders and creative pioneers, bringing together prominent Chinese game developers such as Tencent, eFun, NetEase Games, NEOCRAFT, and Nuverse. Shan Xuefeng, Director of Cloud Services Europe's Ecosystem Development and Sales at Huawei, delivered a keynote on harnessing growth opportunities in the gaming business within Europe, spotlighting the mature yet highly competitive market where strategy and RPG games thrive. Key focus areas included Huawei's localization capabilities, including high-conversion channels within HUAWEI AppGallery, partnerships with over 500 influential leaders, and an active gaming community of over 50,000 members enhancing long-term engagement. In addition to digital efforts, Huawei has elevated brand recognition through engaging activations in its flagship stores and dynamic esports events.

Partner Insights: Navigating Regional Preferences for Unwavering Success

Partner exchange sessions highlighted key strategies for adapting to regional tastes and achieving enduring success in the European market. NEOCRAFT, a vital partner of Chinese gaming companies abroad, provided valuable insights into European players' preferences, indicating that the audience tends to value individuality and prefers PVE-centered experiences over the content density embraced by the Chinese audience. Other leading European gaming companies, such as King, Gameloft, and Nexters, also took center stage, emphasizing the importance of personalized gameplay to strengthen community ties and explore diverse channels for direct consumer outreach.

Why Europe Chooses Huawei for Gaming Business Growth

The gaming industry in Europe stands as a vibrant hub of innovation with a diverse player base and a growing demand for high-quality mobile games. Leveraging its extensive global presence, the Huawei Game Center operates in over 170 countries and regions, offering exceptional gaming experiences to more than 260 million players worldwide. Out of the top 30 Chinese gaming companies aiming for international expansion, 28 have joined Huawei Mobile Services' overseas gaming ecosystem, collaborating to unlock new possibilities and shape the future of the global gaming market. Huawei's years of presence in Europe, from the Madrid localization center to Dublin, paired with its leadership in wearables, tablets, and flagship devices, create a dynamic ecosystem where developers can thrive.