#London #United Kingdom #Polaroid Eyewear #Lorenzo Musetti #ATP Tour

ATP Tour Partners with Polaroid Eyewear for Global Collaboration

In an exciting development for tennis fans and eyewear aficionados, the ATP (Association of Tennis Professionals) has officially announced a global partnership with Polaroid Eyewear, naming it the official eyewear partner of the ATP Tour until 2027. This partnership presents a unique opportunity for both brands to connect with passionate fans around the globe and enhance the visibility of the Polaroid Eyewear brand through live sporting events.

The partnership will kick off with special activations at numerous ATP Tour events, including prominent tournaments like the Mutua Madrid Open, the Italian Internationals, and the Swedish Open. Fans attending these events can look forward to engaging experiences that showcase Polaroid's innovative eyewear technology, making this a win-win situation for both tennis enthusiasts and Polaroid supporters.

Notably, the ATP has announced that Lorenzo Musetti, a rising star in tennis currently ranked within the top 20 of the ATP rankings and an Olympic bronze medalist, will serve as the ambassador for Polaroid Eyewear starting in 2025. Musetti is seen as a perfect fit for the brand due to his stylish presence both on and off the court, embodying the youthful and athletic spirit that Polaroid aims to project. His association with the brand is expected to further elevate its image and appeal, especially among a younger demographic.

Daniele Sanò, ATP’s Chief Commercial Officer, expressed enthusiasm about this partnership, stating, "We are proud to welcome Polaroid Eyewear into our portfolio of ATP Tour partners. Both our organizations share a common vision of engaging with fans from around the world while promoting innovation in our respective fields."

Alberto Macciani, Global Marketing Director of Safilo Group, shared his excitement as well, noting that, “Becoming the official eyewear partner of the ATP Tour provides a global platform to enhance our brand visibility. We aim to attract new customers with the innovative products offered by Polaroid Eyewear, ensuring every tennis match can be seen with clarity and style.”

For Musetti, being named the face of the Polaroid brand in 2025 is a prestigious achievement. He remarked, “It is an honor to join Polaroid Eyewear as the brand ambassador for the global campaign in 2025. Just like their frames, my game is all about style and functionality. Their polarized lenses are a game-changer, especially on sunny match days.”

Fans can expect a significant Polaroid presence at ATP events, with activation spaces in fan zones and initiatives designed for children, making it a family-friendly brand involvement. Furthermore, chair umpires at ATP matches will also be sporting Polaroid Eyewear, reinforcing the brand's commitment to excellence and performance on the court.

As part of the partnership, Polaroid will actively engage with the global tennis community across ATP's digital and social media platforms, ensuring their mission and brand message reach a wide audience. This collaboration not only showcases Polaroid Eyewear's cutting-edge eyewear but also enhances the ATP's commitment to providing an immersive and high-quality experience for fans at all levels of the sport.

With this strategic collaboration leveraging the strengths of Polaroid Eyewear and the ATP Tour, both brands are poised for significant growth in their respective markets, and fans can look forward to a new era of tennis viewing that combines fashion and functionality.

The partnership will officially commence in 2025, promising to transform how fans experience tennis, both in-person and online.