#Germany #Munich #Neusoft #IAA Mobility #OneCoreGo

Neusoft Shares Insights on Consumer Experience Innovations at IAA MOBILITY 2025

Neusoft Corporation, a prominent player in the information technology domain, showcased its latest automotive solutions and consumer experience innovations at the IAA MOBILITY 2025 held in Munich. The company's participation emphasized its commitment to transforming the future of mobility amidst the growing influence of artificial intelligence (AI).

A Platform for Innovation

With a focus on enhancing consumer experiences, Neusoft used this prestigious event to present groundbreaking approaches designed specifically to nurture user engagement in China and beyond. Vice President Angela Wang, also the President of Neusoft Europe, delivered a noteworthy keynote titled “The Inspirations from the Dynamic Consumer Experience Innovations in China for Future New Mobility.” In her speech on September 11, she explored the latest trends in consumer experience innovations and their driving forces, hoping to inspire global partners and clients to accelerate similar innovations across markets.

Angela pointed out the current competitive landscape, where the balance among innovation, speed, and cost is crucial for success. She advocated for a fresh global perspective and collaborations aimed at achieving the mobility solutions of tomorrow.

Tech Innovations Unveiled

At IAA MOBILITY 2025, Neusoft unveiled its most advanced technological offerings, including the OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 6.0. This platform creates an integrated global intelligent mobility experience by seamlessly connecting five core systems:

• - One Map - a family of global navigation products,
• - One Sight - augmented reality for vehicles,
• - One Store - a global ecosystem of embedded applications,
• - One Pay - an integrated in-car payment center,
• - One Mate - an AI interaction hub.

Moreover, the NAGIC Cockpit software platform accelerates the transformation towards software-defined vehicles (SDVs), emphasizing agile development, profitability, innovative software, and flexible business models. Neusoft also delivers comprehensive engineering services in areas like chassis control, central communication units, and user experience interfaces.

Among the showcased innovations, the One Sight software drew significant attention from visitors. Utilizing patented algorithms and a high-performance graphics engine, this product not only enhances driving safety but also fosters an immersive smart experience through the innovative integration of images and virtual reality. It redefines the human-vehicle interaction from a basic functionality into an emotional and engaging connection, elevating the Augmented Reality (AR) and Head-Up Display (HUD) experiences within vehicles to new heights.

A Long-standing Commitment to Innovation

As a technological and innovative partner for SDVs, Neusoft leverages over three decades of experience in automotive software research and development. It boasts a global R&D network encompassing locations in China, Germany, the USA, Japan, and Malaysia, along with over 6,000 specialized automotive software engineers. Neusoft’s automotive solutions have been integrated into more than 1,800 vehicle models across over 110 countries and regions, catering to more than 50 automobile manufacturers.

Looking ahead, Neusoft remains resolutely committed to collaborating with international partners and clients, actively innovating consumer experiences while championing sustainable development in intelligent vehicles. Their ultimate vision centers on creating a safer, smarter, and customer-centric mobility future.

For more detailed information about Neusoft and its solutions, please visit www.neusoft.com.