Channel Factory Japan Launches CMO Experience at Conscious Media Night 2026
On March 25, 2026, Channel Factory Japan, a pioneer in maximizing performance within walled garden environments, held the 'Conscious Media Night 2026' at the French Chamber of Commerce in Japan. This pivotal event marked the launch of the 'CMO Experience by Innovation Hub', focusing on 'Responsible Media Decisioning in the Age of AI'. More than 70 participants gathered to delve into multifaceted discussions about media strategy in the AI era.
The event featured renowned speaker Tsuyoshi Sugihara, founder of Atara, who shared profound insights on media strategy and decision-making amidst evolving AI technologies. His extensive experience, including tenures at KDDI, Intel, Overture (now Yahoo!), and Google Japan, enriched the discussion. Participants represented various sectors and engaged as CMOs, sharing their perspectives and practical insights on key topics such as leveraging AI for media strategy, balancing brand value with ROI, and making socially responsible decisions.
The networking session was particularly vibrant, thanks to a toast led by Takaya Hoshi of Dentsu Japan International Brands, which set a celebratory tone for the gathering. Attendees savored catering from KOMB in Kagurazaka and natural wines, facilitating lively interactions that sparked new collaborative possibilities across industries.
Bernard Delmas, a director at the French Chamber of Commerce, expressed his enthusiasm for the collaboration between Channel Factory and the Chamber, emphasizing its significance in promoting innovative partnerships. The collaborative spirit was palpable as participants shared reflections, with many noting the event as a valuable opportunity to contemplate the essence of decision-making in the AI era and connect with new peers across various fields.
Looking ahead, Channel Factory Japan is dedicated to fostering community formation through the CMO Experience, enhancing knowledge sharing, and advancing media decision-making within the Japanese market. This initiative aims to serve as a hub for innovation, bridging global and local perspectives while addressing the challenges and opportunities of the AI landscape.
The first session featured Tsuyoshi Sugihara, who provided insights into media strategy and decision-making in the AI agent era. His discourse helped attendees gain a nuanced understanding of their media approaches.
Participants engaged interactively, discussing:
The networking event transitioned participants into a vibrant exchange, with Takaya Hoshi’s toast setting a lively atmosphere. Attendees enjoyed refreshing catering by KOMB and actively conversed, forging connections that may lead to future collaborations.
The positive feedback from participants highlighted their appreciation for the chance to think critically about decision-making principles in the AI context, as well as their joy in meeting diverse leaders and forming new connections.
In summary, Channel Factory Japan's CMO Experience at the Conscious Media Night 2026 was not just an event; it was the start of a movement aimed at reshaping media decision-making in an increasingly AI-driven world. With continued engagement and commitment, Channel Factory Japan is poised to reinforce its role in fostering innovation in the media landscape, driving sustainable practices while ensuring brand safety in digital advertising.
For more information, please contact Tomoyuki Maeda, Managing Director at Channel Factory Japan, at [email protected].
The event featured renowned speaker Tsuyoshi Sugihara, founder of Atara, who shared profound insights on media strategy and decision-making amidst evolving AI technologies. His extensive experience, including tenures at KDDI, Intel, Overture (now Yahoo!), and Google Japan, enriched the discussion. Participants represented various sectors and engaged as CMOs, sharing their perspectives and practical insights on key topics such as leveraging AI for media strategy, balancing brand value with ROI, and making socially responsible decisions.
The networking session was particularly vibrant, thanks to a toast led by Takaya Hoshi of Dentsu Japan International Brands, which set a celebratory tone for the gathering. Attendees savored catering from KOMB in Kagurazaka and natural wines, facilitating lively interactions that sparked new collaborative possibilities across industries.
Bernard Delmas, a director at the French Chamber of Commerce, expressed his enthusiasm for the collaboration between Channel Factory and the Chamber, emphasizing its significance in promoting innovative partnerships. The collaborative spirit was palpable as participants shared reflections, with many noting the event as a valuable opportunity to contemplate the essence of decision-making in the AI era and connect with new peers across various fields.
Looking ahead, Channel Factory Japan is dedicated to fostering community formation through the CMO Experience, enhancing knowledge sharing, and advancing media decision-making within the Japanese market. This initiative aims to serve as a hub for innovation, bridging global and local perspectives while addressing the challenges and opportunities of the AI landscape.
Event Highlights
Session 1: Expert Talk
The first session featured Tsuyoshi Sugihara, who provided insights into media strategy and decision-making in the AI agent era. His discourse helped attendees gain a nuanced understanding of their media approaches.
Session 2: CMO Experience
Participants engaged interactively, discussing:
- - Leveraging AI in media strategy
- - Balancing brand value with ROI
- - Making decisions based on social responsibility
Networking
The networking event transitioned participants into a vibrant exchange, with Takaya Hoshi’s toast setting a lively atmosphere. Attendees enjoyed refreshing catering by KOMB and actively conversed, forging connections that may lead to future collaborations.
The positive feedback from participants highlighted their appreciation for the chance to think critically about decision-making principles in the AI context, as well as their joy in meeting diverse leaders and forming new connections.
In summary, Channel Factory Japan's CMO Experience at the Conscious Media Night 2026 was not just an event; it was the start of a movement aimed at reshaping media decision-making in an increasingly AI-driven world. With continued engagement and commitment, Channel Factory Japan is poised to reinforce its role in fostering innovation in the media landscape, driving sustainable practices while ensuring brand safety in digital advertising.
For more information, please contact Tomoyuki Maeda, Managing Director at Channel Factory Japan, at [email protected].
Topics Entertainment & Media）
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