#Japan #Osaka #Gununokke-Tei #Maruai Foods #Chashu Shoulder

New Launch: Gununokke-Tei Chashu Shoulder Loin

Merging taste with convenience, Maruai Foods, a comprehensive food manufacturer based in Takatsuki, Osaka, has introduced its latest addition to the popular Gununokke-Tei series: the 'Gununokke-Tei Chashu Shoulder Loin'. Scheduled for release nationwide in early September 2026, this new product aims to further expand the noodle aisle offerings in supermarkets.

Product Overview

• - Product Name: Gununokke-Tei Chashu Shoulder Loin
• - Contents: 45g
• - Storage Instructions: Refrigerate (below 10°C)
• - Suggested Retail Price: 240 yen (including taxes)
• - Release Date: Early September 2026

Development Background

In recent years, sales of chashu in the fresh noodle aisle have shown a significant upward trend. Prices are primarily categorized into two segments: around 200 yen and around 300 yen. Approximately 38% of sales come from the lower price category, while about 60% stem from the higher one, according to data from Nikkei POS between January and December 2025.

Consumer research indicates that roughly 60% of respondents prefer to purchase a four-slice product at 198 yen, while around 30% showed interest in a thicker four-slice product priced at 298 yen. Considering the potential impact of rising prices in the future, the demand for products in the approximately 200 yen range is expected to increase even more. In response to this market demand, Maruai Foods has developed the Gununokke-Tei Chashu Shoulder Loin to balance accessibility and satisfaction for consumers.

Product Features

1. Rich Flavor from Shoulder Loin Meat
By utilizing shoulder loin meat as the primary ingredient, consumers can enjoy a satisfying texture and the intrinsic flavors of the meat.

2. Garlic Infusion for Perfect Ramen Pairing
The product features a robust garlic flavor that complements ramen perfectly, delivering a fulfilling taste experience.

3. Convenient Four-Slice Packaging
Packaged in sets of four, the product is designed for everyday use, making it ideal as a ramen topping or for various meal preparations.

Success of Core Product: Thick-Sliced Chashu

The Gununokke-Tei series has established itself in the noodle aisle, particularly with its premium 'Thick-Sliced Chashu', which has garnered high praise for its garlic-enhanced flavor that pairs well with ramen. This product satisfies a wide customer demographic looking for hearty and fulfilling toppings.

The journey to becoming a staple in the noodle segment began when Maruai Foods recognized a lack of products in this category upon launching in 2024. Through persistent proposals and engagements, the company gradually increased its store presence. Repeat purchases from satisfied customers have contributed significantly to sales growth, showcasing a steadily increasing trend since the product's debut, with 2025 sales exceeding previous years by nearly double.

Gununokke-Tei Series Overview

• - Core Product: Thick-Sliced Chashu

- Contents: 80g
- Storage Instructions: Refrigerate (below 10°C)
- Suggested Retail Price: 360 yen (including taxes)

About Maruai Foods

The Maruai Foods Group upholds the corporate philosophy of 'dedicating genuine effort to daily activities to contribute to society', a belief that continues to be passed down through generations. With this philosophy as a guide, the company aims for a sustainable society and remains committed to being a company that contributes to people's lives through food, pursuing deliciousness and health while providing safe and reliable products to foster fulfilling dining experiences.