#Japan #Yokohama #Care Beauty #Senior Models

A Transformative Fashion Show in Yokohama

On December 20, 2025, the Yokohama Old Girls Collection took the stage at Midori Civic Hall, focused on celebrating the beauty and confidence of senior women aged 60 to 80. Organized by the Mirai Project's Care Beauty Research Institute, this fashion show highlighted the dramatic transformations of 18 participants, all of whom were either current students or graduates of the beauty training program. Through the artistry of makeup and fashion, these senior models shed their inhibitions, stepping into the spotlight with remarkable poise and grace.

Highlights of the Event: A Burst of Color and Happiness

The atmosphere in the hall was electric, filled with cheers and applause from family members and friends who gathered to support the models. As each of the 18 senior models took to the catwalk, they were met with a chorus of admiration, the audience calling out compliments and encouragement as they displayed their vibrant outfits.

The Excitement of the Stage

The excitement in the venue crescendoed as applause and shouts of “Cute!” reverberated. The models, responsive to the energy of the crowd, waved back with bright smiles, creating an inclusive environment that celebrated their beauty and confidence. Audience members were captivated by how the senior participants radiated joy, revealing a side of aging often overlooked by society.

A Fusion of Memories and Avant-Garde Fashion

The fashion showcased at the event beautifully blended personal histories with contemporary designs. The first half of the show featured outfits remade from listeners' family heirlooms, such as remade kimono and jackets that carried their stories. The latter half introduced eclectic and innovative kimono designs by designer Renko Asukai that challenged conventional notions of age and beauty, mesmerising the audience with creativity.

Health Benefits of Modeling: Walking Towards Wellness

The models walked the runway with such confidence that it transformed the perception of what being a ‘senior’ means. Their graceful movements not only highlighted their beauty but also served as an effective preventative measure against frailty, showcasing a new, active image of seniors. This event reinforced the idea that beauty and health are intertwined and that self-expression through fashion can contribute to physical well-being.

The Role of Care Beauty: Empowering Senior Women

Backstage, the students and graduates of the Care Beauty Research Institute went beyond just beautifying the models; they fostered an environment of emotional support and encouragement. Many women who began the preparation feeling self-doubt transformed into vibrant “divas” as they embraced their beauty journey. As their makeup progressed, participants began expressing excitement about their look, requesting enhancements with enthusiasm, leading to a powerful transformation in their self-image.

Turning Complexities into Charm

During the makeup process, some models expressed concerns about age spots or wrinkles. However, the trained care beauty professionals provided compassionate and positive feedback, uplifting the models’ spirits. By creating a welcoming environment and skillfully enhancing their natural features, the team ensured that each model stepped onto that runway with a radiant smile, celebrating their beauty regardless of age.

Insights from Participants: Empowering Experiences

On the day of the event, feedback from team members who assisted the models revealed a collective rediscovery of the vibrant energy that senior women possess, and the immense potential of care beauty. One participant commented, “It felt like magic, witnessing the transformation - they looked like they had turned back the clock by 50 years. Initially hesitant about makeup, they began to actively express their desires for colors and styles, evolving into confident ‘actresses’ in their own right. It was my intent to uplift their emotions through positive interactions, and I thoroughly enjoyed the vibrant expressions of color during the fashion show.”

Organizer’s Message: Celebrating Community Diversity

The Director of Flat Garden, the nonprofit behind this event, expressed gratitude for the enthusiastic reactions from the audience, stating, “The show exceeded all expectations, receiving feedback such as ‘inspiring’ and ‘amazing.’ The involvement of locals, including students from the Care Beauty Institute and individuals overcoming personal challenges, created a unique stage. By fusing various talents, we aim to carry this energy forward and expand our reach beyond Yokohama in future shows, including opportunities for male models.”

About the Care Beauty Research Institute

The institute operates across six regions in Japan, including Harajuku, Yokohama, and Fukuoka, providing training in beauty services specifically tailored for seniors. They strive to empower individuals, regardless of their background, to embrace the beauty industry.

• - Website: Care Beauty Academy
• - Instagram: Care Beauty Insta

About Mirai Project Inc.

Established on November 19, 2015, in Shibuya, Tokyo, Mirai Project Inc. focuses on talent placement in the health and beauty sectors, with a mission to enhance care and beauty industries through education and community building.

• - Website: Mirai Project

For inquiries, contact:
Yajima, Public Relations
Email: [email protected]