#Abu Dhabi #UAE #Yas Island #Miral #Saadiyat Island

Miral's Remarkable Growth in Abu Dhabi's Tourism

In a stunning announcement at the Arabian Travel Market 2025, Miral has revealed record-breaking visitation numbers for Yas Island and Saadiyat Island in 2024. Yas Island welcomed over 38 million visitors, marking a substantial 10% increase from the previous year. This achievement not only underscores a recovery since the pandemic but also sets Yas Island on a path to return to its peak performance levels.

The hotels on Yas Island reported an average occupancy rate of 82%, peaking at an impressive 90% during August 2024. Additionally, the average daily rate (ADR) climbed by 17% compared to 2023, indicating robust demand and customer interest in Abu Dhabi's diverse attractions. Similarly, Saadiyat Island matched the trend with a 10% rise in visitation numbers, enhancing its appeal with a remarkable 74% hotel occupancy.

Aiming for Global Recognition

Dr. Mohamed Abdalla Al Zaabi, CEO of Miral, confirmed that these achievements align closely with Abu Dhabi's ambitions as a top global destination. By developing world-class attractions and immersive experiences, Miral is not just drawing visitors but creating memorable moments that leave a lasting imprint on tourists.

Yas Island's popularity is further highlighted by a 20% increase in visitation to its theme parks and CLYMB™, with notable surges in visitors from the GCC region and internationally; visits from India surged by 44%, while the UK and China saw increases of 40% and 81% respectively. Such figures represent a bright future for tourism in Abu Dhabi, bolstered by an exciting calendar of high-profile events, including concerts and sports competitions, as well as broadening its cultural footprint.

The Events that Captivated Audiences

In 2024, Yas Island hosted a plethora of high-profile events including the UFC, NBA games, Formula 1, and performances from major artists like the Backstreet Boys. The successful execution of events such as Diljit Dosanjh's Dil-Luminati Tour and the Wireless Festival Middle East not only attracted tourists but also showcased the region's growing reputation for entertainment and hospitality. Moreover, attractions like Disney on Ice and various world-renowned musicals, such as Hamilton and Matilda, added to the vibrant culture scene.

Corporate Events and Future Developments

Beyond leisure, Yas Island is emerging as a key venue for corporate events, with a 17% increase in business conferences and events. To further enhance the corporate segment, Miral will introduce the Yas Island Metaverse, leveraging virtual technologies to create an innovative platform for showcasing business venues and attractions. The metaverse initiative promises comprehensive virtual experiences that could revolutionize corporate engagements.

Looking ahead, Yas Island has several thrilling developments set for completion in 2025. The much-anticipated expansion of Yas Waterworld will add twelve new rides and experiences, while the Yas Bay Waterfront promises to enhance leisure options with its stunning beachfront area. Additionally, Warner Bros. World™ Yas Island is set to expand its offerings with new attractions centered around popular franchises, enhancing its immersive appeal.

Culture and Learning on Saadiyat Island

Saadiyat Island continues its upward trajectory, attracting visitors with its rich blend of cultural and leisure experiences. Along with significant visitation growth from key markets like the UK, India, and China, it is also home to notable cultural institutions. The upcoming Natural History Museum Abu Dhabi, scheduled for completion by late 2025, aims to offer visitors a compelling exploration of our planet's history. In addition, the newly opened teamLab Phenomena at the Saadiyat Cultural District offers a cutting-edge, sensory art experience that merges technology and creativity.

Conclusion

The achievements of Yas Island and Saadiyat Island reflect Moral's unwavering commitment to enhancing Abu Dhabi's tourism sector. With over 190 awards and recognition received last year alone, both islands have established themselves as premier global destinations. As they continue to develop and adapt, the vision for Abu Dhabi's Tourism Strategy 2030 seeks to attract 39.3 million visitors annually and create 178,000 new jobs, signalling the region's ambition for sustainable tourism and economic growth.