#Singapore #Partnership #Tiger Beer #Tottenham Hotspur

Tiger® Beer Advances Its Football Partnerships

Tiger® Beer has proudly announced its new role as the Official International Beer Partner of Tottenham Hotspur Football Club, further solidifying its commitment to the world of football and enhancing its engagement with fans across Asia. This strategic alliance follows Tiger's recent partnership with Manchester United, demonstrating the beer brand's dedication to connecting with football enthusiasts and fostering community spirit among fans.

A Shared Passion for Football

In a statement by Sean O'Donnell, the Global Brand Director of Tiger® Beer, he emphasized the belief that personal courage flourishes within a framework of collective support. The collaboration with Tottenham Hotspur embodies the sentiment that progress and achievement are often collective endeavors. He stated, "Together, we celebrate teams and the collective spirit that fuels progress, reminding everyone that we can achieve incredible individual feats when we support one another."

With an impressive 195 million fans residing in Asia, Tottenham Hotspur emerges as an ideal partner for Tiger® Beer, which aims to boost football enthusiasm throughout the region. This partnership aligns well with both brands’ objectives of creating unforgettable experiences for fans.

Engaging Fans More Personally

Ryan Norys, Chief Revenue Officer of Tottenham Hotspur, expressed enthusiasm regarding the partnership, believing it would connect their vast fan base in Asia through memorable football experiences. Recent research by Tiger® Beer underscores that nearly 75% of football fans prioritize activities that unite supporters of their favorite clubs, prompting the brand to roll out various fan engagement initiatives.

As part of this exciting partnership, Tiger® Beer plans to create unique experiences for Spurs fans, including:

• - Exclusive events
• - Opportunities to watch live training sessions
• - Special coaching experiences

Through these initiatives, Tiger® Beer and Tottenham Hotspur aim to elevate the nature of fan interactions, culminating in a series of thrilling activations that bring fans closer to the sport they adore.

Join the Football Journey

As Tiger® Beer joins forces with Tottenham Hotspur, fans worldwide are encouraged to uncage their tigers and unite to wholeheartedly celebrate their football passion. The brand invites enthusiasts to engage with its journey through social media platforms, particularly on Instagram via @tigerbeer, where they can stay updated on exclusive events, promotions, and unique interactive experiences with their favorite clubs.

The Legacy of Tiger® Beer

Founded in 1932 on the vibrant streets of Singapore, Tiger® Beer has evolved into the leading international premium beer hailing from Asia, currently available in over 60 markets globally. With a compelling focus on achieving a balance between boldness and refreshment, the company has built a reputation for delivering exceptional brews and continues to push the limits on what refreshment could mean. Tiger® believes firmly that there exists a tiger within everyone, urging individuals to live freely without restrictions. This ethos mirrors their commitment to fostering connections and inspiring collective achievements within the communities they serve.

To discover more about Tiger® Beer and its inspiring initiatives, visit Tiger Beer Official Site.