#Japan #Tokyo #Miss Nippon #Soga Corporation #Grandjour

Soga Corporation Empowers Cultural Heritage at Miss Nippon 2026

On January 26, 2026, the 58th Miss Nippon Contest took place at the Keio Plaza Hotel in Shinjuku, Tokyo. Presented by Soga Corporation, a company specializing in the rental and sale of bridal and celebratory attire, this event showcased the beauty of traditional Japanese culture. Through their collaboration with bittersweet international, Soga Corporation not only provided exquisite kimonos for contestants but also offered professional dressing services during this prestigious event.

This year marks the 58th anniversary of Soga Corporation's consistent sponsorship of the Miss Nippon Contest, a platform that celebrates Japanese beauty and cultural heritage. The company’s mission is to foster a connection between the traditional elegance of Japan and the younger generation, thus ensuring that the beauty of Japan's cultural roots is preserved and appreciated.

In the kimono evaluation segment of the contest, 13 finalists donned gorgeous kimonos provided by Grandjour, a brand offered at six locations within the Isetan department store. The dressing expertise was provided by bittersweet’s beauty division, highlighting their commitment to quality and tradition.

Among the notable moments was the selection of Hirashima Mone, a 22-year-old contestant from Fukuoka, as this year’s Miss Kimono. She has been recognized not only for her beautiful kimono presentation but also for her commendable efforts in promoting sign language as a language reporter, particularly during the Tokyo 2025 Deaflympics. Her charismatic personality and ability to convey messages through sign language proved to be essential factors in her selection.

This year's title holders included:

• - Miss Nippon Semi-Finalist: Masaki Yuyu (20, Tokyo)
• - Green Ambassador: Nagata Manami (20, Nagasaki)
• - Miss Nippon Grand Prix: Noguchi Eko (21, Tokyo)
• - Water Angel: Shimura Miho (19, Tokyo)
• - Miss Kimono: Hirashima Mone (22, Fukuoka)

The Miss Nippon Contest has been a long-standing tradition since 1950, recognizing women for their inner and outer beauty along with their actions, encouraging them to thrive in society. Soga Corporation’s steadfast support over more than half a century reflects their dedication to celebrating and preserving Japanese culture.

For more information on the Miss Nippon Contest, visit their official website at Miss Nippon Contest.

About Soga Corporation

Founded in 1911 in Bunkyo-ku, Tokyo, Soga Corporation operates its business with the philosophy to contribute to society by providing services rooted in tradition and sophistication. Their offerings encompass bridal attire, celebratory garments, beauty services, kimono dressing, and photo wedding services at a variety of venues, including Isetan in metropolitan areas and Tohoku and Kansai regions.

Grandjour Costume Rental

The stunning kimonos seen at the contest can be rented from the Grandjour branch located in Isetan Shinjuku and other stores, including:

• - Shinjuku Store: 2nd floor, Isetan Shinjuku, Tokyo
• - Nihonbashi Store: 4th Floor, Nihonbashi Mitsukoshi Main Store, Tokyo.

Contact for Inquiries

For further inquiries about products and services offered by Soga Corporation or to view the Grandjour collection, please refer to the provided contact details: