#USA #Canton #PGA Tour #Society Brands #Justin Lower

Society Brands Partners with PGA Tour Golfer Justin Lower

Society Brands, a tech-focused consumer products company founded with the spirit of entrepreneurship, has made headlines with its recent partnership with rising PGA Tour star, Justin Lower. The golfer, hailing from Canton, Ohio, represents a strategic move for Society Brands as they aim to expand their national presence.

Justin Lower has established himself as a formidable player on the PGA Tour, holding an impressive record that includes twelve Top 10 finishes and a place among the top 125 athletes in the Official World Golf Rankings. His popularity soared when he secured an 8th place finish at the prestigious Zurich Classic of New Orleans in late April. In a sport where exposure is paramount, partnering with a local hero like Lower seems a natural fit for Society Brands.

Commitment to Local Roots

Michael Sirpilla, Co-Founder and CEO of Society Brands, emphasized the significance of this partnership, stating, “Society Brands is deeply rooted in the Northeast Ohio community, and it was natural for the company to establish this partnership with Lower, given he is from the area.” This collaboration marks a pivotal first step in a larger strategic initiative aimed at connecting the company’s brands with athletes and celebrities to elevate national awareness.

Lower is not merely an ambassador; he actively sports the Society Brands logo during tournaments, which provides the company with extensive visibility on a global platform. This strategic marketing approach aims to provide greater exposure for Society Brands and its various portfolio brands, including Vitality Now and EarlyBird, during significant PGA events.

When Lower participated in The American Express tournament in La Quinta, California, he finished in a commendable tie for third place, further amplifying the visibility of Society Brands through his branded attire. Since then, Lower's involvement in major tournaments, including the Players Championship and the U.S. Open, has ensured that Society Brands gains the attention it seeks in the competitive sports landscape.

A Vision for Success

As Justin Lower shares his excitement about the partnership, he expresses pride in promoting a company rooted in his hometown. He praises the efforts of Michael Sirpilla and his team, highlighting their success in building reputable brands and contributing to the local economy by creating jobs. The synergy between Lower's rising star status and Society Brands' innovative approach positions both parties for mutual success.

Society Brands currently oversees 12 e-commerce brands with a strong emphasis on health and personal care, sectors that generate approximately 75% of the company's annual revenue, which exceeds $100 million. The company's unique acquisition model allows it to provide liquidity to entrepreneurs while preserving their ability to remain active in brand management. This approach has resonated well with founders seeking a balance between financial stability and brand growth.

As Society Brands ventures forward, they plan to explore additional avenues to leverage their partnership with Lower, turning this collaboration into a comprehensive marketing strategy. The future looks promising as the company continues its mission of supporting local talent while achieving national recognition.

For anyone interested in learning more about Society Brands and their transformation in the e-commerce landscape, additional information can be found at their official website: www.societybrands.com. This partnership with Justin Lower underscores the essence of community, innovation, and the shared vision of success.