HATTRICK and Vissel Kobe Host Upcycling Event at Noevir Stadium

HATTRICK x Vissel Kobe Upcycling Event: A Sustainable Future

On September 23, 2025, a unique event will take place at Noevir Stadium in Kobe, Japan, where HATTRICK and Vissel Kobe will showcase their commitment to sustainability through upcycled merchandise and hands-on workshops. Coinciding with the match against Tokyo Verdy, this initiative aims to engage fans in meaningful environmental practices while enjoying the thrill of the game.

Event Overview

The collaborative effort between HATTRICK, operated by Valuence Japan, and J1 League’s Vissel Kobe aims to unite fans, players, and the local community in a shared vision of a sustainable society. This event invites attendees to participate in the “Upcycling Project by Rakuten”, further emphasizing the ethos of Sustainable Future Together.

During the match, fans will have the opportunity to purchase unique upcycled items made from stadium advertisements that adorned the stadium during the 2024 season. Available items include:

- Upcycled Sacoche (large): ¥12,800 (30 units available)
- Upcycled Sacoche (small): ¥9,800 (30 units available)
- Upcycled Pouch: ¥4,980 (100 units available)

This limited-edition merchandise represents a creative way to transform waste into treasure, allowing fans to own a piece of their team's history while supporting sustainability.

Interactive Workshops

In addition to merchandise sales, the event will feature interactive workshops where participants can create custom keychains. These workshops will utilize leftover materials generated during the upcycling process, ensuring that nothing is wasted. The workshop sessions are scheduled as follows:

- Session A: 15:00 - 15:15
- Session B: 15:20 - 15:35
- Session C: 15:40 - 15:55
- Session D: 16:00 - 16:15
- Session E: 16:20 - 16:35
- Session F: 16:40 - 16:55
- Session G: 17:00 - 17:15
- Session H: 17:20 - 17:35
- Session I: 17:40 - 17:55
- Session J: 18:00 - 18:15
- Session K: 18:20 - 18:35

Each session will accommodate both pre-registered participants and walk-ins, emphasizing inclusivity and community involvement. The workshop fee is set at ¥1,650 for pre-registrations and ¥1,980 for same-day sign-ups.

Commitment to Sustainability

This initiative aligns with Rakuten’s broader environmental goals, fostering sustainable practices and raising awareness about climate change. HATTRICK’s mission revolves around creating sustainable futures in collaboration with sports teams and organizations, promoting the values of diversity and inclusion in sports.

Valuence Japan strives to continuously innovate in their approach to upcycling, working from multiple angles to create value from waste materials. HATTRICK not only offers upcycled products but also fosters a connection between fans and their passions, further enriching the sporting experience.

About HATTRICK

HATTRICK operates under the mission of creating a sustainable future alongside challengers in various fields. The platform focuses on supporting athletes and artists, bridging the gap between them and fans through innovative services. HATTRICK offers the Auction site for rare items and a direct-to-consumer platform called HATTRICK Members, allowing fans to engage more deeply with their heroes.

For more information on HATTRICK and the upcoming event, visit their official channels:

Conclusion

Join us on September 23, 2025, at Noevir Stadium for an engaging day filled with creativity, sustainability, and sportsmanship. Together, we can take steps towards a greener future, one upcycled item at a time.

Let’s make change happen, one workshop and one match at a time!