#Japan #Tokyo #Tokyo Camera Club #Shellie Print #PowerNow

PowerNow's Innovative Showcase at Tokyo Camera Club 2026

PowerNow Inc., based in Chiyoda, Tokyo and led by CEO Wang Xuan, will present its independent brand, "Shellie Print", during the Tokyo Camera Club 2026 exhibition. Taking place from September 19 to 22 in Shibuya, this exhibition titled "Expanding Worlds" aims to offer a unique interactive experience to its attendees.

Experience 'Ownership' in a New Way

At the exhibition, attendees will not only appreciate photography but also have the opportunity to customize smartphone cases with their favorite images. Utilizing the Shellie Print customization machines set up at the venue, visitors can transform photographs into personal, physical items they can keep. This integration of art with everyday life exemplifies PowerNow's commitment to expanding the interaction between photography and daily routines.

The exhibition will present approximately 1,600 works, including pieces from the historical "Tokyo Camera Club Top 10", the "Japan Photography 100 Views", and various award-winning entries from photo contests. As one of Japan's most prominent photography and video creator communities, with over 5.75 million fans, the Tokyo Camera Club is an ideal platform for showcasing creative talent.

Bridging Rental Battery Services and Smart Retail

PowerNow has built a solid foundation through its rental battery services, boasting around 1 million active users across various locations like university campuses and entertainment facilities. Leveraging this extensive user base, as well as their networks with retail partners and expertise in operating unmanned terminals, PowerNow has launched Shellie Print - a state-of-the-art service that allows for on-the-spot production and sale of custom smartphone cases. This evolution represents a shift from traditional customization services, which typically required operational staff and lengthy processes, to an instant and user-friendly experience available at commercial and event venues.

The Shellie Print customization terminal allows users to select their phone model, upload images, make online payments, print automatically, and retrieve their products — all in real-time. Recently, a three-month pilot program was successfully conducted at Kiyomizu Temple's Chawan-zaka, showcasing excellent results and stable operations. This success underscores Shellie Print’s potential to deliver an engaging, hands-on experience for tourists and locals alike.

More Than Just Vending Machines

Shellie Print is much more than a typical vending service; it represents a new smart retail solution that connects content, intellectual property, consumers, and physical commercial spaces. This innovative approach allows exceptional content, ranging from photography and illustrations to IP from anime and games, to be transformed into everyday smartphone cases.

For commercial facility operators, this solution creates new opportunities for unique experiential content within their limited operational spaces. Additionally, for photographers, designers, IP holders, and brand companies, Shellie Print provides a direct means to exhibit, commercialize, and communicate with users around their works.

PowerNow's partnership with the Tokyo Camera Club demonstrates a significant step in their business model defined by the intersection of content, smart devices, and real-world environments. By shifting the experience from merely viewing a photograph to taking it home and integrating it into consumers' lives, this initiative paves the way for a sustainable business model that continually evolves.

Collaboration Opportunities in Diverse Industries

PowerNow and Shellie Print actively seek partnerships with a variety of sectors, including shopping centers, tourist facilities, event organizers, and IP holders from fields such as photography, art, and design. They are inviting collaboration with:

• - Shopping centers, train stations, and major commercial or tourist facilities
• - Theme parks, exhibitions, concerts, and various events
• - Creatives or companies that own original content
• - Store operators looking to introduce experiential content or new revenue streams

Through collaborative planning that may include machine installation, content licensing, event integration, and revenue sharing, PowerNow aims to expand Shellie Print's reach into the commercial, cultural, and tourism sectors. By harnessing their established user base and innovative technology, they are committed to developing unique, interactive retail experiences that serve both partners and consumers.

Event Details

• - Exhibition Name: Tokyo Camera Club 2026 Exhibition: "Expanding Worlds"
• - Dates: September 19-22, 2026
• - Location: Shibuya Hikarie 9F "Hikarie Hall A & B"
• - Admission Fee: Free
• - URL: Tokyo Camera Club Exhibition 2026

Contact for Collaboration

For inquiries regarding Shellie Print terminal installations or collaborations with commercial facilities, as well as IP and content partnerships, feel free to reach out.

• - Shellie Print: Visit Shellie Print
• - PowerNow Inc.: Visit PowerNow
• - Contact Person: Sugiyama | Phone: 080-6601-9802 | Email: [email protected]