Surge in Demand for Erayak's Portable Generators During East Coast Winter Storms

Erayak Power Solution Group Inc. (Nasdaq: RAYA), a prominent manufacturer and exporter of power solutions, has reported a remarkable increase in demand for its portable quiet inverter generators. This spike aligns with severe winter storms that have impacted various parts of the U.S. East Coast. As temperatures plummeted and potential power outages loomed, consumers turned to Erayak's innovative products in a show of increasing preparedness for extreme weather conditions.

Unexpected Market Response

Beginning around January 20, 2026, Erayak began noticing a stark increase in order activity through U.S. e-commerce channels. The company revealed that daily sales figures surged over twenty-fold compared to the average units sold in the previous weeks. Within just two days, total shipments of key portable inverter generator models reached nearly 1,000 units. This trend underscores the consumer's heightened awareness regarding the reliability of the electrical grid amid adverse weather.

Supply Chain Challenges

With the surge in sales activity, inventory levels in certain locations have tightened. To counteract this situation, Erayak is collaborating with supply chain partners to expedite inventory replenishment. This effort includes adjusting production schedules and prioritizing logistics to ensure prompt deliveries. However, the company has noted that the ongoing demand, exacerbated by the winter storms, may outpace their replenishment capabilities if adverse conditions persist.

Future Developments

Looking forward to the upcoming quarters, Erayak is set to enhance its product offerings in the North American market. With a focus on home emergency power solutions, the company anticipates introducing new gasoline inverter generators within the 4 kW to 13 kW range, as well as multi-fuel generator models. Subject to production readiness and market conditions, these products are expected to debut in the second quarter of 2026.

Strategic Expansion Plans

As Erayak continues to strengthen its U.S. sales channels, the company is also exploring opportunities to diversify its range to include adjacent product categories that align with its core expertise in power generation. Potential offerings could feature outdoor equipment meant for emergency or off-grid scenarios. These products may consist of electric or gas-powered chainsaws, pressure washers, and camping gear. Importantly, any expansions will emphasize product reliability and engineering relevance rather than pursuing an opportunistic growth strategy.

Leadership Insights

Erayak's CEO and Chairman, Lingyi Kong, emphasized the encouraging feedback received since the company entered the U.S. market in 2024. Throughout 2025, the positive momentum observed in e-commerce channels validated consumer demand and reinforced the market fit for their products. This insight will inform future decisions on product portfolio expansion and production capacity.

Kong further noted, "We are advancing the development of new facilities through our subsidiary, Ruike Electronics. This expansion may enhance our manufacturing capabilities and lead to improved cost efficiencies. As we navigate these developments, we are optimistic about pursuing growth opportunities. Nevertheless, the pace and scale of our expansion will depend heavily on market conditions and consumer demand."

About Erayak Power Solution Group

Erayak is dedicated to the advancement of power solution products, encompassing everything from sine wave and off-grid inverters to a variety of generators and smart chargers. Positioned in sectors like agriculture, recreational vehicles, and outdoor products, Erayak aims to become a leading brand in power solutions. For additional details about their product offerings, visit www.erayakpower.com.

Forward-Looking Statements

This announcement includes forward-looking statements that are subject to various risks and uncertainties. These statements involve expectations regarding market conditions, company performance, and product introductions, which may not materialize as anticipated. Therefore, investors should approach these predictions with caution and consider the potential impacts of market dynamics on Erayak's future results.