Cross Screen Media Introduces Comprehensive Public Affairs Solution for Agencies

Cross Screen Media Unveils Innovative Public Affairs Solution



In a bold move set to revolutionize political advertising, Cross Screen Media (CSM) has officially launched its end-to-end public affairs solution, aimed at empowering agencies to effectively influence policy decisions. This launch comes at a crucial time, just after the 2026 election cycle, a period marked by active policy dialogues and advocacy efforts.

The new service combines several powerful tools into a single offering, designed to help public affairs agencies and advocacy groups drive policy issues for their clients. The package includes influencer audience segmentation, voter persuasion strategies, message testing, and supporter activation, all seamlessly integrated into the media buy, eliminating the need for additional costs.

Chauncey Southworth, CEO of Cross Screen Media, articulated the vision behind this initiative:

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