Raising Awareness: The Return of the 'Airbags Save' Campaign for Motorcycle Safety Month
May is Motorcycle Safety Awareness Month, and Comoto, the parent company of several leading motorcycle gear retailers, has relaunched its crucial 'Airbags Save' campaign for the second consecutive year. Aiming to educate motorcycle riders on the significance of wearable airbags, this initiative strives to reduce severe injuries and fatalities on the road. The campaign encourages riders to consider these innovative safety technologies as essential items, much like helmets.
Launched in 2024, the original 'Airbags Save' program successfully informed thousands of motorcyclists about the protective benefits of advanced airbag systems. Comoto has made these life-saving products available at its 163 Cycle Gear locations across the United States, allowing riders to try them on and understand their importance personally. The response has been overwhelmingly positive, reflected in a remarkable 75% growth in new unit sales over the past year, surging to a staggering 117% increase since March alone.
Stevan Popovich, President of Cycle Gear, emphasized, "The campaign has been instrumental in increasing public awareness about this crucial technology. Many are unaware it exists, yet our sales figures indicate our message is resonating and positively influencing rider safety."
Beyond merely highlighting wearable airbag technology, the 'Airbags Save' campaign also underscores the critical need for helmets in motorcycle safety. This year, Progressive, one of America’s foremost motorcycle insurance companies, has joined as a presenting sponsor. Their involvement exemplifies a shared commitment to enhancing rider safety through education and innovation. Eric Doubler, Progressive's Recreational Lines Business Leader, remarked, "Safety is paramount; by collaborating with Comoto, we are empowered to educate riders on the dual importance of insurance and enhanced protective gear."
Furthermore, Comoto has partnered with Mips®, an organization noted for its cutting-edge helmet safety technology. This collaboration aims to incorporate Mips® systems into the Sedici helmet line, designed to reduce the risk of traumatic brain injuries during accidents. Max Strandwitz, CEO of Mips®, stated, "Our mission focuses on minimizing head injuries and preserving lives, making our partnership with Comoto a perfect fit in promoting motorcycle safety through advanced technology."
Comoto recognizes that a new wave of riders is emerging, filled with enthusiasm for motorcycling. To foster this growth, they have collaborated with the Motorcycle Industry Council to launch the Ride With Us campaign, which aims to break down barriers to entry by making motorcycling more accessible. This initiative offers hands-on experiences, including RIDE Day events where participants can learn to ride in a safe environment under the guidance of certified instructors, complete with necessary safety gear.
As the motorcycle community propels forward, it’s crucial that every rider prioritizes safety. The 'Airbags Save' campaign has put a spotlight on effective safety gear that can reduce the severity of injuries on the road. To learn more about this initiative, visit CycleGear.com/airbags or RevZilla.com/airbags or check out any Cycle Gear store across the U.S.