#Japan #Tokyo #Entertainment #Virtual Wall #CAST+

CAST+: A Year of Innovation in Entertainment Casting

On September 10, 2025, Virtual Wall, based in Tokyo, launched CAST+—a unique casting platform designed specifically for the entertainment industry. Today, we celebrate the first anniversary of CAST+, a platform that seamlessly connects talent agencies and production teams, enhancing the casting process in fields such as television, film, and advertising.

Growth Over the Year

Since its inception, CAST+ has experienced remarkable growth:

• - Number of registered companies: Approximately 250
• - Number of registered talents: Around 13,000
• - Genres of projects: Diverse, including TV shows, films, short dramas, commercials, events, and corporate videos.

The success of CAST+ is a testament to its growing reliance among industry professionals, driven by the collaborative feedback from users that has led to continuous improvements in functionality and user experience. With an increasing number of talents and companies on board, CAST+ is becoming the go-to platform for an array of casting needs.

Feedback From The Industry

Throughout the year, feedback from production companies and talent agencies has been invaluable. Here are some highlights of what industry peers have expressed:

Producers Speak Out:

• - "I discovered connections with agencies and talents that I could not have met through my regular industry contacts."
• - "It’s convenient to search across various agencies and connect directly with managers."
• - "I hope for an even more intuitive user interface."
• - "Although I faced challenges with numerous applications, the support I received was incredibly helpful."

Talent Agency Insights:

• - "I am looking forward to an increase in the types and numbers of projects available for application."
• - "This tool has allowed us to apply for projects from production companies we hadn’t interacted with before."
• - "The support provided has made the matching process stress-free."
• - "I believe streamlining back-office operations can further enhance the experience."

Future Horizons and New Ventures

As CAST+ looks ahead, the growing interest from talent agencies in corporate projects has prompted exciting new initiatives aimed at connecting talent with businesses beyond the traditional realms of film and television. Notably, demand from companies for assistance in sourcing talent for promotional videos and events has increased.
Recent dialogues with several corporations have also revealed a keen interest in consulting with talent agencies but highlighted concerns about knowing where to start. Feedback from small to medium-sized advertising firms has echoed the sentiment that enhancing collaborations with talent agencies could vastly widen their proposal offerings to clients.

To address these needs, CAST+ will focus on:

• - Video and Advertisement Production: Providing support for incorporating talents in corporate branding and promotional video projects.
• - Event Casting Support: Assisting with talent casting for anniversaries, exhibitions, and campaigns.
• - Public Relations for Local Governments: Supporting talent use in local tourism promotion and regional development events.

This strategic expansion aims to facilitate more engagement opportunities for talents while enabling corporations and local authorities to utilize professional actors seamlessly.

Looking Ahead to Year Two

In the upcoming year, CAST+ is set to embark on several initiatives, including:

• - Inter BEE 2026: A showcase at a major broadcast and media industry event from November 18, where new features will be previewed.
• - Enhanced Service Functionality: Developing features aimed at reducing workflow bottlenecks, such as improved candidate search and automation of scheduling tasks.
• - Strengthening Agency Introductions: Increasing outreach to agencies yet to register while creating more exposure for existing agencies among producer circles.

With constant feedback-driven improvements and a commitment to bridging gaps within the industry, CAST+ is striving to make casting as seamless as possible, transforming potential challenges into opportunities.

A Message from the CEO

As the CEO of Virtual Wall, I want to extend my gratitude to all the talent agencies, production companies, and cast members who supported us over the year. Our mission to transform the cumbersome nature of casting into an engaging experience is now well underway. In the coming year, we will prioritize enhancing our functionalities and services to meet the needs of the industry while connecting extraordinary talents to the right opportunities.
— Kazutaka Saito, CEO of Virtual Wall

As CAST+ continues to grow, we remain committed to listening to our users and leveraging technology to contribute to the advancement of Japan's entertainment industry. For inquiries, please contact:
CAST+ Administration Office
Phone: 03-6268-8659
Email: [email protected]
Visit our official website