#USA #Pasadena #Social Index #Ayzenberg Group #EMV Benchmarking

Social Index Expands EMV Benchmarking to 15 Platforms

In a significant move to meet evolving client demands, the Ayzenberg Group has announced the expansion of its earned media value (EMV) benchmarking tool, Social Index, from 10 to 15 social platforms. This initiative, introduced on August 26, 2026, is aimed at improving the precision of media value assessments in an ever-evolving digital landscape.

New Platforms Added

The latest addition to the Social Index framework includes popular platforms such as Bluesky, Discord, Reddit, Threads, and WhatsApp. This expansion acknowledges a shift in audience engagement towards community-centric environments and messaging applications, areas where traditional measurement techniques have fallen short. Eric Ayzenberg, CEO of Ayzenberg Group, articulated the importance of this change by stating, "The industry asked for these channels for years, and we deliberately didn't add them until we could measure them properly."

This expansion is particularly relevant as it aligns the measurement capabilities with how audiences are engaging with brands across varied formats. As social media consumption increasingly migrates from public feeds to community-driven interactions, understanding and pricing this earned engagement accurately becomes crucial for brands.

The Need for Accurate Measurement

Ayzenberg highlighted the challenge of measuring community and messaging platforms, explaining that features such as server activity and closed-network interactions don't have direct counterparts in public feeds. Thus, the company has invested in developing advanced neural network models that adapt to daily fluctuations across industries and geographic areas. This shift ensures that the value of social media engagement is reflective of real-time dynamics rather than static assumptions.

Customization with Client Data

A key feature of the updated Social Index tool is the introduction of brand-specific EMV modeling. Clients can now contribute their own first-party data, enabling a calibration of measurements specific to their audience and performance history. Vincent Juarez, who leads the Social Index initiative, emphasized, "When a client shares their performance data, we calibrate to their real audience and content, so the value is specific to them, not their category."

This granular approach distinguishes brands based on individual performance rather than relying on generic category averages, empowering businesses to present data in budget meetings with confidence.

Conclusion

With all 15 platforms now operational and available at earnedmediavalues.com, Ayzenberg Group is poised to redefine how brands understand and leverage earned media value. The social media landscape is continuously evolving, and with tools like Social Index, advertisers can make more informed decisions in their strategic planning and budgeting processes. As digital engagement continues to shift, staying ahead of measurement capabilities will be essential for brands aiming for impactful presence and connectivity in their markets.

For enterprises seeking more specialized EMV modeling, Social Index encourages reaching out for tailored solutions that address unique business needs. This comprehensive approach marks a new chapter in the landscape of earned media valuation, setting standards for accurate measurements in a diverse and dynamic digital world.