HOTWORX Expands into Alaska with Multi-Unit Franchise Deal

HOTWORX®, the innovative 24-hour infrared sauna fitness franchise, has officially signed a multi-unit franchise agreement to make its debut in Alaska. This strategic entry is led by seasoned franchise owners Tracey Pidge and Ciara Boyce, who are committed to establishing a total of five studios across the state, starting with the first one in Wasilla, anticipated to open its doors in the third quarter of 2026.

Tracey Pidge and Ciara Boyce, already successful HOTWORX franchisees with locations in Washington state, have seen their studios grow to over 600 members. Their proficiency and operational expertise make them well-equipped to introduce the HOTWORX brand to Alaskans.

A Meaningful Return

For Pidge and Boyce, Alaska isn’t just a business venture; it’s a return to their roots. Having spent decades in Alaska before moving to the lower 48 states, they express a heartfelt connection to their homeland. Their long-held dream of bringing HOTWORX back to Alaska is not just about business; it’s also about community.

"We have deep roots in Alaska, including family and community connections that go back generations," said Boyce. "Those relationships give us a way to introduce HOTWORX to Alaskans that feels personal and genuine. This is a dream we did not want to let pass and we are grateful to be living it together as a family."

The Unique HOTWORX Experience

HOTWORX stands apart from traditional fitness models by integrating infrared heat with isometric and high-intensity interval training in a unique 24-hour studio setup. This combination promotes not only physical wellness but also a sense of community. Pidge and Boyce emphasize the health benefits that customers can derive from these infrared workouts. They have witnessed members reclaim mobility and improve their overall well-being, attributing it partly to the supportive environment that HOTWORX fosters.

"Alaska winters are long and dark, and we know firsthand how much that affects people," explained Pidge. "HOTWORX gives our members a place to feel warmth, energy, and community during the months when that is hardest to find. Bringing that home to Alaska means everything to us."

Since its establishment in 2017, HOTWORX has rapidly expanded, boasting over 800 studios and a membership base exceeding 400,000. This growth showcases a rising demand for convenient and accessible fitness options. The innovative fitness franchise invites potential members to explore locations through its website.

Looking Ahead

With the commitment to expand into Alaska, HOTWORX underscores its mission to provide accessible wellness solutions to communities yearning for fitness resources. As Pidge and Boyce prepare to open the Wasilla location, they are already looking toward future expansions. Their experience running successful studios in Washington gives them a solid foundation to replicate that success in Alaska.

For those interested in discovering the benefits of infrared fitness, visit HOTWORX for location details and membership information. Additionally, aspiring franchisees can find out more about opportunities to partner with this rapidly growing brand on their website.

The expansion into Alaska is a milestone for HOTWORX, reflecting its commitment to meeting the needs of diverse communities, regardless of geographical barriers. As they embark on this new adventure, Pidge and Boyce are excited to introduce Alaskans to the transformative power of HOTWORX.