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Tsutaya Bookstore's Appreciation Festival Announcement

As a lifestyle bookstore that satisfies adult intellectual curiosity and offers enriching experiences, Tsutaya Bookstore will hold its Appreciation Festival from September 4 (Friday) to September 27 (Sunday), 2026. To express gratitude for the continuous patronage, the bookstore will host an Instagram campaign where participants can win select items by following their official account and leaving comments.

Exciting Giveaways

The festival will feature an array of exclusive items for giveaway:

Lohastyle Products

• - Mini Wallet and Strap (5 winners each)

From the Shonan-based lifestyle brand, Lohastyle, the mini wallet crafted from CORDURA ballistic nylon boasts five times the strength of regular nylon, along with a polyurethane coating for exceptional water resistance. The accompanying durable rope strap can serve as a smartphone strap and can also connect to Lohastyle’s Paddle Pouch as a shoulder belt.

Soel Hair Oil

• - Living-Oil for Hair Essential Moist Hinoki (5 winners)

Soel, a holistic skincare brand focusing on vital plant cultivation and extraction methods, will provide a natural essential oil hair serum, themed around **