#Japan #Tokyo #Vaccination #JCV #Heart Action

The Heart Action Charity Campaign Returns

This September, on the occasion of International Charity Day on September 5th, the Japan Committee for UNICEF (JCV) is launching the 5th annual "#HeartAction" charity campaign. This initiative encourages social media users to post heart-themed photos, videos, or artwork with the hashtag #HeartAction. For every post made, one vaccination will be donated to children in developing countries. This campaign is designed to harness the collective power of small actions to create significant change.

How to Participate

The participation process is straightforward:
1. Post on Social Media: Share your heart-themed content on platforms like Instagram, X (formerly Twitter), or Threads and include the hashtag #HeartAction.
2. Repost JCV’s Content: During the campaign period, users can also support by reposting JCV's posts. Each repost counts towards one vaccination as well.

Campaign Period

• - Start Date: September 5, 2026
• - End Date: October 9, 2026

Impact of Past Campaigns

Over the past four years, the Heart Action campaign has garnered significant support, resulting in 103,155 vaccinations for children in need. This year, JCV aims to expand participation by allowing reposts, making it easier for people who may be less active on social media to contribute to this noble cause.

The Bigger Picture

The campaign goes beyond just social media engagement. JCV collaborates with local UNICEF offices, health ministries, doctors, and nurses to ensure that vaccinations reach the children who need them. The initiative focuses on delivering essential vaccines against diseases like polio, measles, and tetanus, as well as related equipment like refrigerators and cooler boxes necessary for proper vaccine storage and transportation.

A Daily Battle Against Disease

In developing countries, infectious diseases pose a daily threat, claiming the lives of around 4,000 children every day—one child every 20 seconds who could have been saved by vaccination. JCV, founded in 1994, mobilizes resources to send vaccines to those in greatest need. In 2025, it successfully shipped approximately 117.75 million yen worth of vaccines and related supplies to children in Myanmar, Laos, Bhutan, and Vanuatu.

Join Us

Your participation can make a difference! Share your heart-themed posts and join in by reposting JCV's content. Each action counts, and together, we can help protect the lives of children worldwide. Let’s harness the power of social media to create change and contribute to a cause that truly matters.

Supporting Companies

Numerous companies are supporting the Heart Action Charity Campaign, including:

• - Bplus Systems, Inc.
• - Please Community, Inc.
• - Okinawa Kurenchu Market, LLC.
• - Book Supply Inc.
• - Union Books, Inc.
• - P-Arc Holdings, Inc.
• - Shibahashi Trading Company
• - Rasa Trading Group
• - Okasan Securities Group
• - Mitsui Sumitomo Aioi Life Insurance Company
• - Tobu Top Tours Co., Ltd.
• - Nisso Co., Ltd.

For more information, check out the special campaign page and see how your small actions can translate into life-saving vaccinations for children across the globe.