Brown Plus Earns 2025 Marketing Achievement Award for Innovative Branding Strategies

Brown Plus Receives Esteemed Marketing Award



In a remarkable recognition of its branding initiatives, Brown Plus, a prominent accounting and advisory firm, has been awarded the 2025 Marketing Achievement Award by the Association for Accounting Marketing (AAM) in the category of 'Integrated Branding Programs – Firm Revenue Below $40M'. This accolade emphasizes the firm's dedication to innovative marketing strategies which contribute to its reputation in the competitive accounting landscape.

A Remarkable Achievement


The award was presented during the annual AAM Summit, held on May 13, 2025, in Phoenix, Arizona, where representatives from various accounting firms gathered to celebrate excellence in marketing. Brown Plus emerged victorious among numerous applicant firms, further affirming its commitment to strategic branding.

Ken Wolfe, the President and Managing Principal of Brown Plus, expressed his sentiments, stating, "Winning this award is a significant honor for our firm. Our entire team has collaborated to not only enhance our brand's visibility but to also resonate with our clients and community partners. The positive feedback we've received regarding our rebranding efforts has been immensely rewarding."

Evolution of the Brand


Brown Plus underwent a comprehensive rebranding that took effect on January 1, 2024. This transformation was not only about a new name and logo but was part of a broader strategy aiming to better represent the firm’s identity and aspirations.
The firm's approach included several pivotal steps:
  • - Partnering with Consultants: The firm collaborated with marketing experts to refine its brand story, creating a new name and tagline that reflects its mission and values.
  • - Website Redesign: An updated website launched with an emphasis on brand integration, showcasing industry-specific marketing initiatives. This platform serves as a centralized resource for clients, offering information on advisory services while promoting a comprehensive collection of materials tailored for both current and prospective clients.
  • - Legal Navigation: The firm successfully navigated the legal intricacies involved in changing its name, ensuring that all marketing materials reflected this new branding seamlessly.
  • - Data Analysis: To assess the effectiveness of these branding efforts, Brown Plus closely monitored client and community responses through analytics, providing insights into their rebranding success.

The award-winning submission demonstrated Brown Plus’s effective and strategic execution in marketing, showcasing measurable results that aligned with the firm’s growth objectives.

An Industry Acknowledgment


The selection process for the Marketing Achievement Awards was rigorous, involving a panel composed of seasoned marketing professionals, many of whom are part of the Society of Marketing Professional Services (SMPS). This year, submissions were evaluated based on clarity in achieving specific goals, the strategic execution of projects, and the overall results generated from those efforts.

The AAM-MAAs highlight the significance of effective marketing and strategic innovations in driving success for accounting firms. Brown Plus's recognition is a testament to its proactive approach in enhancing its market presence through clearly articulated branding.

About Brown Plus


Founded as an industry leader in providing attest, tax, and advisory services, Brown Plus stands ranked as the 199th largest accounting firm nationwide and has earned multiple accolades for its workplace culture as per the mid-sized accounting firm category. The firm is particularly recognized as the #3 Best Accounting Firm to Work For and #8 Best Company to Work For in Maryland, reflecting its commitment to employee well-being.

For more information on Brown Plus and its services, visit www.brownplus.com.

Topics General Business)

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