New Cross-Media Project Launched by HI-NEXU, MagMag, and CROSS FM

A new cross-media project, named XU (Cross You), has been officially launched by three companies: HI-NEXU, MagMag, and CROSS FM. This innovative partnership aims to integrate diverse media experiences for its users, exploring the boundaries of content delivery through various formats including video, audio, and text.

Project Background and Objectives

In an increasingly digital world, users are seeking information through varied platforms. To address this, the XU project leverages different media characteristics to enhance user interaction and engagement with content, making information consumption more versatile and interactive. The intent is to create something unprecedented by merging multiple media formats, transforming traditional content into multi-dimensional experiences.

Overview of the XU Project

The project is spearheaded by the XU YouTube channel, which will provide business and economic content produced by celebrity entrepreneur Tamura Atsushi. This content will be distributed across various platforms: MagMag's free email magazine service will send out updates and narratives, while CROSS FM will air related radio broadcasts to create a cohesive ecosystem around the content. This integration embodies a novel approach to sharing stories and insights, allowing audiences to enjoy the same content through different lenses, whether visually on YouTube, aurally on the radio, or textually through the newsletters.

Celebratory Content Release

To kick off the project, a series of special dialogue events will be successively released beginning on September 9.

- September 9: Dialogue between Tamura Atsushi and CEO Shunsuke Kanezumi of NewsPicks Studios
- September 12: Dialogue with Tamura Atsushi, Teras Corporation, and Kato Light Metal Industry Co.
- September 16: Tamura Atsushi collab with ABI Corporation and Ryoden Co.
- September 19: Tamura Atsushi alongside Mori Building Co. and IBM Japan

These discussions will be broadcasted live on the YouTube channel and integrated into CROSS FM’s programming as well as featured in MagMag email newsletters. Tamura Atsushi emphasizes the importance of