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Church of Scientology Debuts 'Anthem' at Super Bowl LX

On February 9, 2026, the Church of Scientology will unveil its latest advertisement titled Anthem during Super Bowl LX, continuing its tradition of participating in this highly viewed annual media spectacle for the 14th consecutive year. This event, celebrated as one of the biggest moments in American television, has increasingly become a platform for various meaningful messages from different organizations.

The 30-second advertisement is designed to resonate with audiences worldwide, echoing the church's ongoing commitment to share messages of purpose and spiritual renewal. Last year, the church's advertisement, The Question, took viewers on an introspective journey exploring humanity's eternal quest for meaning. In contrast, this year's advertisement Anthem aims to provide an answer – a powerful acknowledgment of the indomitable human spirit.

Anthem serves as a rallying cry dedicated to those who believe that life holds even more possibilities—more to explore, more to become, and greater experiences that are truly worth living. This advertisement encourages viewers to break free from limitations, seize opportunities, and achieve greatness in their lives.

In airing during such a momentous occasion, Anthem aims to impart enduring value, showcasing the unifying power of spirituality that brings all humanity together. With Scientology churches, missions, and groups spread across six continents, the reach and impact of the message will undoubtedly extend well beyond its initial airing at the Super Bowl.

Moreover, the ad will also debut on the church’s digital and social media platforms, allowing global audiences to engage with its message directly during the game. The advertisement was crafted entirely in-house by the church's state-of-the-art facility, Scientology Media Productions, based in Los Angeles, underscoring their continued investment and dedication to cinematic storytelling.

Viewers will be able to watch Anthem on Scientology.TV and the Church's YouTube channel, providing wider access to this inspiring content. For those interested in the evolution of the church's Super Bowl advertising initiatives, a collection of their commercials dating back to 2013 is available at Scientology.TV/SuperBowlAds.

The Scientology Network, officially launched on March 12, 2018, has since expanded to reach over 240 countries and territories, broadcasting in 17 languages. In response to public curiosity about the Church of Scientology, the network offers viewers an insightful glimpse into the daily lives of its members, while highlighting the global organizational presence of the church and its social improvement programs benefiting millions.

Additionally, the platform showcases documentaries created by independent filmmakers from diverse cultural and belief backgrounds, all united in a mission to enhance community welfare. The innovative content from Scientology Network has earned over 175 industry awards, including prestigious recognitions such as Tellys, Communitas, and Hermes Creative Awards.

The Scientology Network is broadcast from Scientology Media Productions' global media center in Los Angeles and is available via DIRECTV Channel 320, DIRECTV STREAM, and AT&T U-verse. It can also be streamed on various platforms, such as scientology.tv, mobile applications, and Roku, Amazon Fire, and Apple TV.

As the Church of Scientology continues its journey in promoting the messages of resilience and hope, Anthem represents a significant moment in their ongoing outreach efforts, uniting individuals in the shared values of human potential and spirituality.