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Celebrating National Black Beauty Week: A Call to Action

From August 17 to 23, 2025, the Sadiaa Black Beauty Guide invites beauty brands, creators, educators, and consumers to partake in the vibrant celebration known as National Black Beauty Week. This week-long event aims to honor and elevate the rich tapestry of Black beauty, culture, and its far-reaching influence.

The Vision Behind National Black Beauty Week

Initiated in 2022, National Black Beauty Week stands as a pivotal movement aimed at reshaping perceptions of Black beauty and promoting inclusivity within the beauty industry. Its core message is clear: it’s time to normalize Black beauty, stepping away from mere statistics and uplifting declarations. Instead, the goal is to create empowering spaces for Black men and women to celebrate the diverse dimensions of their beauty while redefining the cultural narrative surrounding Black beauty.

This year, Sadiaa emphasizes the importance of beauty founders in safeguarding and advancing the future of Black beauty industries. The program is packed with engaging elements, including:

1. Local Black Beauty Mixers: These gatherings will bring together founders, creatives, and beauty enthusiasts, fostering connections that allow for collaborative efforts that uplift the individual communities. Beauty professionals and creatives will be encouraged to host their own mixers, expanding this network of support.
2. Virtual Black Beauty Chats: These discussions will delve into the cultural significance and economic power of Black beauty, highlighting how Black consumers and entrepreneurs shape current trends. Stephenetta (isis) Harmon, founder of Sadiaa, asserts, "When Black beauty brands thrive, we all benefit. Their success leads to job creation, wealth circulation within our communities, and the emergence of products that authentically represent our beauty."

Urgent Call for Investment and Support

Despite the vibrancy of Black beauty entrepreneurship—exemplified by a staggering spending of $9.4 billion on beauty products by Black consumers in 2023—there remains a profound underrepresentation in the industry. Black consumers, especially women, significantly outspend in the beauty sector, yet Black-founded brands capture only 2.5% of the beauty industry's revenue. Furthermore, only a meager fraction of beauty products sold on retail shelves are from Black-owned brands.

Stephenetta (isis) Harmon highlights the troubling trend: "Even before the public retreat of DEI initiatives, support for Black beauty brands was already diminishing. The decline in assistance is alarming, particularly as we witness beloved brands shuttering, facing overwhelming challenges such as rising costs and supply chain disruptions."

The importance of community-driven support and investment cannot be overstated. This upcoming week will shine a light on the necessity of backing Black beauty entrepreneurs, ensuring these voices are not only heard but flourish in the industry.

Engaging the Community

Sadiaa Black Beauty Guide calls upon beauty brands, influencers, consumers, and media to rally behind Black-owned businesses during this crucial week. Together, we can amplify conversations around Black beauty culture and its economic significance, reinforcing our responsibility to support and uplift each other.

To join the movement and learn more, check out blackbeautyweek.com and follow @sadiaabeauty on social media.

About Sadiaa Black Beauty Guide

Sadiaa Black Beauty Guide serves as the premier digital platform for highlighting and celebrating Black beauty brands, professionals, and entrepreneurs. With its comprehensive searchable directory, Sadiaa.com allows users to discover hair, beauty, skincare, fashion, wellness, and nail services tailored to their unique needs. The platform actively works to reshape the narrative and experiences surrounding Black beauty, prioritizing Black culture, consumer influence, and economic empowerment. For further details, visit sadiaa.com.