#Japan #Tokyo #APAMAN #Bear-kun #AR Contest

APAMAN Launches the 28th Bear-kun AR Photo Contest

APAMAN Co., Ltd., the leading company in the rental housing brokerage industry, proudly announces the launch of the 28th Bear-kun AR Photo Contest starting January 13, 2026. For this year's theme, participants are invited to capture their cozy moments with Bear-kun, the company's beloved mascot, alongside warm foods.

The contest encourages everyone to engage in a photo-taking experience using Augmented Reality (AR). Participants can upload their photos to social media, showcasing their unique perspectives on daily lives during one of the coldest seasons of the year.

Why AR and Bear-kun?

As we enter the New Year, people often face the coldest days, particularly around January 20, which marks the big chill on the calendar. During this time, people tend to find solace indoors, leading to a rise in enjoying heartwarming meals like hot pots, soups, and ramen. This contest combines the joy of these warm delights with the playful spirit of Bear-kun, making it an engaging platform to share personal cozy moments.

Participants are encouraged to get creative—whether it’s a photo featuring Bear-kun with a steaming bowl of ramen or a cozy environment of a warm drink in hand. Every ordinary moment can become a special snapshot with Bear-kun AR.

Contest Details

The contest will run from January 13 (Tuesday) 9 AM to January 19 (Monday) 9:30 AM. Here’s how to participate:
1. Use your smartphone to scan the QR code provided to access the official Bear-kun AR.
2. Take a photo with Bear-kun and your chosen warm food.
3. Share your photo on Instagram or X (formerly Twitter) with the hashtag #べあ君ar体験. Make sure your account is public for submission validation.

Judging will be based on creativity, composition, color usage, and the ability to convey warmth and enjoyment in the post.

Prizes and Recognition

Winners of the contest will receive exciting prizes from Bear-kun, including:

• - Grand Prize: One lucky winner will be awarded an exclusive plush cushion featuring Bear-kun, designed for comfort and as a stylish room accent.
• - Two Runner Ups: Winners will each receive a 500 yen Starbucks eGift.

Winners will be announced on January 20, 2026, and selected photos will be showcased on the Bear-kun special website by January 30.

Community Engagement

Through this interactive event, APAMAN aims to strengthen community bonds and encourage a sense of togetherness. The company utilizes Bear-kun as a character to foster communication and promote a warm living atmosphere, moving beyond traditional housing searches to celebrating everyday moments.

Final Thoughts

As winter approaches, it’s the perfect opportunity to embrace the season’s charm and warmth. APAMAN's Bear-kun AR Photo Contest allows everyone to share their intimate winter experiences in a fun and engaging way. So grab your smartphones and let Bear-kun sprinkle some joy into your cozy moments! Participate and share your story with the world!