#United States #El Segundo, California #DIRECTV #Spanish-Language #ViX

DIRECTV Expands MiEspañol Offerings with ViX's Premium Content

DIRECTV, in partnership with TelevisaUnivision, has taken a significant step to enhance the viewing experience for Spanish-speaking audiences in the U.S. On July 10, 2025, they announced that the ViX ad-supported premium subscription, known as "Premium with Ads," will now be included in the MiEspañol Genre Pack. This move is a strategic effort to provide a blend of live television and exclusive on-demand content tailored for Spanish-language viewers.

What This Means for MiEspañol Customers

With this addition, MiEspañol subscribers can now enjoy access to thousands of hours of premium content, which includes popular series like "Con Esa Misma Mirada," "Las Hijas de la Señora Garcia," "Papá Soltero," and "Profe Infiltrado." Furthermore, subscribers can indulge in a selection of hit films that includes titles such as "Es por su bien," "¿Quieres ser mi hijo?" and "Radical."

Moreover, DIRECTV customers can dive into ViX's extensive library of content, boasting over 80,000 hours of movies, original series, comedies, novelas, music, and live sports. Excitingly, this summer, viewers can tune in to significant events such as the UEFA Women's Euro Cup, Conmebol Copa America Femenina, and various major league soccer games.

The Evolution of Spanish-Language Entertainment

Vince Torres, the chief marketing officer at DIRECTV, emphasized that MiEspañol is designed to be the leading destination for Spanish-language entertainment. He noted that adding ViX Premium with Ads not only enriches the viewing experience but also combines original content, hit movies, and live sports into one captivating package. "With new Genre Packs, we're granting Spanish-speaking viewers a more flexible and personalized TV experience that resonates with their cultural preferences," he stated.

Mike Angus, TelevisaUnivision's executive vice president of Global Distribution and Partnerships, echoed this sentiment by asserting that the addition of ViX's content significantly amplifies the value offered to audiences. He underscored their commitment to delivering top-tier content to U.S. Hispanics and expanding accessibility to a comprehensive range of Spanish-language programming.

MiEspañol Genre Pack at a Glance

The MiEspañol package bundles over 60 leading Spanish-language channels, including influential TelevisaUnivision networks such as Univision, UniMás, TUDN, and Galavisión. It also offers a diverse array of programming, from telenovelas and live news to movies and sports programming, making it one of the most robust services available.

Subscribers can take advantage of this extensive content offering for a monthly fee of $34.99 plus tax, without being locked into annual contracts. The Genre Pack is designed to cater specifically to the preferences of Spanish-speaking viewers.

Customizable Viewing Experience

DIRECTV's Genre Packs represent a groundbreaking approach to customizable television. By introducing genre-specific flexibility, DIRECTV allows consumers to curate their viewing experience based on personal interests. Starting from $19.99 per month (plus tax), customers can choose from five specially curated packages that eliminate the need for filler content, focusing solely on what viewers want to watch.

For more information on subscribing to the MiEspañol pack or to explore the complete channel lineup, viewers can visit the DIRECTV website or directly within their service menu.

A Leader in Sports and Entertainment

For three decades, DIRECTV has been at the forefront of sports and entertainment, continuously evolving to meet the changing needs of consumers. They have recently made strides to enhance customer satisfaction through the launch of Gemini, a feature that integrates content from various platforms into a seamless viewing experience.

As the media landscape shifts, DIRECTV, alongside TelevisaUnivision, strives to deliver premier Spanish-language content, ensuring audiences receive high-quality programming tailored to their cultural and entertainment needs. This collaboration not only reinforces their market presence but also highlights the importance of catering to the diverse viewing habits of the U.S. Hispanic community.

To explore additional options or to subscribe to any of the Genre Packs, interested viewers should consider visiting DIRECTV's official site.