Maximum the Hormone Partners with Monster Energy for a Mega Campaign!

Exciting New Campaign Between Maximum the Hormone and Monster Energy!

The renowned energy drink brand, Monster Energy, is kicking off an exhilarating collaboration campaign with the famous Japanese rock band, Maximum the Hormone. From September 1 to September 28, 2026, this exciting initiative titled "Monster Energy x Maximum the Hormone Concentrated Value Campaign '26" will be held across all Lawson stores nationwide. This partnership not only celebrates the energy drink’s dominant position in Japan but also brings together two icons of popular culture.

As a campaign drawing from the massive fanbase and popularity of Maximum the Hormone in both domestic and international rock scenes, it offers a plethora of thrilling prizes. Notable prizes include invites to live shows, special festival experiences with the band, unique merchandise, and much more. Fans will also have the chance to win coveted custom smartphone cases designed exclusively for this campaign.

Campaign Details

Participants can engage with the campaign by purchasing Monster products at Lawson stores and uploading their receipts to the campaign website, earning points based on their purchases. The points collected will then enter fans into a draw for luxurious prizes, ensuring excitement around every can or bottle.

Prize Highlights:

1. 14 Can Purchase:
- An invitation for four to an outdoor rock festival, which will feature Maximum the Hormone as the headline act. This exclusive ticket also includes access to an event the day after the festival where fans can spend time with the band members—an incredible chance for true fans.

2. 3 Can Purchase:
- Entry into a draw for tickets to the “Hormone vs. Band Tour” for a chance to attend one of four concerts.
- Random prize draws will be held for the must-have “Maximum the Hormone Goods,” which include limited-edition smartphone cases and special merchandise.

3. 2 Can Purchase:
- Participants can win a specially designed box containing eight Monster drinks, featuring unique artwork from Maximum the Hormone.

In addition, fans who buy two cans at once will receive a unique, illusion-based 3D coaster as a gift for a limited time only!

All promotional materials will be uniquely designed under the supervision of Maximum the Ryo-kun, making this campaign a must-see for fans of the band.

Stay Updated:

To support the campaign, a promotional video featuring Maximum the Hormone members is currently available online. The video showcases their excitement about the prizes and the fun activity surrounding the campaign. Fans can view the video on the official Monster Energy X account: @MonsterEnergyJP.

Don’t miss out on the chance to energize your experience and join in on the fun! Enjoy the unique interactions and exclusive gear available only through this collaboration, and keep your eyes on the official campaign website here.

Summary of Campaign Details

- Campaign Name: Monster Energy x Maximum the Hormone Concentrated Value Campaign '26
- Duration: September 1, 2026 - September 28, 2026
- How to Enter: Purchase eligible Monster products and upload receipts on the campaign site.
- URL: Monster Campaign

Prepare yourself for an energetic experience and remember to support the legendary band and brand as they join forces this season! Experience the collaboration like never before, and seize those limited-edition items that are not available anywhere else.