Monex Securities Reports Progress After Two Years with Docomo Partnership

Monex Securities Reports Progress with Docomo Partnership

Two years have passed since Monex Securities and Docomo announced their capital and business partnership. This collaboration is aimed at leveraging the strengths of both companies to create innovative financial services for their users. In October 2024, after officially starting the partnership, they introduced services like "dカード®積立" and "dポイントがたまる・つかえる". As the partnership evolves, recent data highlights remarkable growth in user engagement and innovative services.

Background

On October 4, 2023, the official announcement of the capital and business partnership was made between Monex Securities, based in Minato, Tokyo, and Docomo, located in Chiyoda, Tokyo. The partnership commenced in January 2024, and significant strides have been made since then. By 2025, Monex plans to launch further services enabling users to easily set up trading accounts and investment funds directly through the "d払い®" app, marking a significant milestone in asset management for individual investors.

Service Usage Trends

1. Usage of dカード積立

Since the integration of services with Docomo, user engagement has skyrocketed. For instance, the user base of the dカード積立 program has seen a staggering ninefold increase since its launch. The number of accounts linked to dアカウント has quadrupled, showcasing the program's effectiveness in driving investments through points.

2. Comparison of Docomo Economic Zone Customers

Recent statistics reveal that customers actively utilizing the dアカウント with Monex Securities have shown a higher rate of opening NISA accounts, at 62%, compared to just 40% for unlinked investors. This trend indicates that individuals within the Docomo economic ecosystem are becoming new investors, starting their financial journeys with Monex.

3. Account Activation Rates & Changes

Furthermore, among those who opened accounts after January 2024, the activation rate for linked accounts is impressively at 65%, compared to the overall activation rate of 57%. This indicates that linked investors are not just opening accounts; they are actively engaging with their investments, showing a commitment to managing their finances effectively.

Monthly Contribution Amounts

The average monthly contribution via dカード積立 shows remarkable patterns. Notably, 30% of investors are maximizing their contributions up to 100,000 JPY, while a significant portion maintains a cautious approach, contributing under 20,000 JPY. This duality reflects diverse investment strategies among customers.

Investment Trends with Points

Interestingly, when utilizing points for purchasing investment trusts, the majority of users (59%) preferred using dポイント over Monex's proprietary points, which stand at 41%. This shows a clear trend of leveraging points accumulated in daily purchases for investment purposes.