Limited Edition Earl Grey Wash Series Launch by DROAS
On
November 1st, recognized as
Tea Day, DROAS, a clay beauty brand by I-ne Co., Ltd., will introduce its limited edition products:
Earl Grey Clay Clear Wash and
Earl Grey Clay Mild Scrub Wash. This launch coincides with the winter season, presenting an ideal solution to address dryness and maintain hydrated skin during colder months.
A Collaborative Campaign to Celebrate Tea Day
To complement the product release, DROAS is collaborating with
Lupicia, a renowned global tea specialist, to kick off a special campaign from
October 21st through
November 4th. This campaign gives fans a chance to win a special set featuring both DROAS products and Lupicia's Earl Grey tea. Participants are encouraged to follow both DROAS and Lupicia on social media and repost the campaign announcement for a chance to win.
Why Earl Grey?
The
Earl Grey fragrance captures the essence of bergamot, black tea, and woody notes, providing a comforting sensory experience that is perfect for the chilly season. In addition to its delightful aroma, this range is meticulously crafted to combat winter-related skin issues, specifically targeting dry pores caused by cold weather influences.
Proven Ingredients for Optimal Care
The Earl Grey series incorporates
Moist Nut Barrier Ingredients, which are derived from macadamia nuts, known for their excellent emollient properties. This key ingredient not only hydrates the skin but also balances moisture and oils, leading to softer and smoother skin.
Furthermore, the series includes
two types of peptides that enhance skin elasticity and firmness. The formulation aims to effectively tighten and nourish the skin, diminishing the visibility of enlarged pores that can occur during dry winter months.
Product Details
- - Earl Grey Clay Clear Wash: 120g for 990 yen (tax included)
- - Earl Grey Clay Mild Scrub Wash: 120g for 990 yen (tax included)
Both products will be successively available from
November 1st at select variety shops, followed by online platforms starting
November 11th, and eventually reaching drugstores by
December 1st.
The Sweetheart Campaign
The campaign to follow the launch includes an exciting opportunity to win a bundle that consists of:
- - Earl Grey Clay Clear Wash
- - Earl Grey Clay Mild Scrub Wash
- - Ten Earl Grey teabags by Lupicia, beautifully packaged
- - Lupicia's unique Earl Grey & Raspberry blend
To enter, participants must follow the official accounts of both DROAS and Lupicia on social media, repost designated content, and include the phrase “
Earl Grey Relaxation Time” to increase their chances of winning.
Conclusion
With DROAS’s new Earl Grey scented skincare products launching this November, beauty enthusiasts can indulge in both refreshing self-care routines and the aromatic pleasures of tea, all while supporting skin health during the winter season. Be sure to mark your calendars for this unique opportunity to elevate your skincare regimen, combining the joyous spirit of tea with effective beauty care.
For more information on the products and campaign, visit the broader landscape of DROAS online:
Official Website
Official X
Official Instagram