Five B2B Agencies Merge to Form New Marketing Titan Known as Pretzl
Pretzl: A New Era in B2B Marketing
In a significant development in the world of B2B marketing, five prominent agencies—Agent3 Group, Publitek, This Machine, Velocity, and Twogether—have announced their merger to form a single robust entity named Pretzl. Set to launch officially in February 2026, Pretzl aims to revolutionize how brands connect with customers throughout the increasingly complex B2B buying journey.
The Vision Behind Pretzl
As the B2B landscape evolves, so do the dynamics of buyer behavior. Traditional marketing tactics, such as the outdated funnel model, no longer effectively capture the intricate nature of today’s buying environments. Recognizing this shift, Pretzl is poised to meet the new demands of the market head-on. The company is focused on leveraging a unique blend of customer science and extensive personalization to ensure relevant and scalable marketing strategies.
Leveraging JourneyLab
At the core of Pretzl's innovative approach lies JourneyLab, an advanced AI-driven platform designed to offer clarity and actionable insights at every phase of the buyer's journey. This proprietary tool enables marketing teams to:
- - Understand Audience Dynamics: By analyzing data-driven customer insights, Pretzl helps brands identify key audiences and map genuine buyer behaviors.
- - Craft Tailored Experiences: With its capabilities, JourneyLab facilitates the creation of personalized experiences that resonate with target customers, ultimately driving engagement.
- - Optimize Marketing Efforts: Continuous improvement is built into the Pretzl model, as the platform allows for real-time optimization of marketing programs based on actionable feedback.
According to Clive Armitage, CEO of Pretzl,
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