#Japan #Osaka #Osaka Expo #Qlipper #Blue Impulse

Overview of July 2025 Web News Rankings Related to Osaka-Kansai Expo

In July 2025, a significant analysis was conducted by Todo-O-Nada Inc., led by CEO Yoshiyuki Matsumoto, focusing on the web news surrounding the Osaka-Kansai Expo. This research utilized Qlipper's powerful media monitoring tool, which tracks over 4,000 web outlets and provides insights into PR effectiveness based on in-depth data analysis.

Key Findings

During the analysis period from July 1 to July 31, the web presence of the Osaka-Kansai Expo garnered considerable attention, reflected in the following metrics:

• - Total articles published: 46,228 (down by 25% from the previous month)
• - Estimated page views (PV): 483,551,036 (down by 26.4% from the previous month)
• - Press releases issued: 1,289 (down by 4.9% from the previous month)

These numbers highlight a slowdown in coverage and engagement compared to June, presenting an opportunity for deeper examination of what transpired during this period.

Trending Topics

1. Security Equipment Modeled After Dragon Ball

One article that drew extraordinary traffic reported on the 'head-mounted display' used by security personnel at the Expo, drawing a parallel to the iconic "scouter" from the famous anime Dragon Ball. This informative piece was published on July 3 by ITmedia Business Online and later featured on Yahoo! Topics, capturing a vast audience with its cultural connection.

2. Angolan Pavilion’s Construction Fee Dispute

Another crucial highlight was the legal action against the financial officer of a contractor involved in the construction of the Angolan Pavilion, who is accused of embezzling over 120 million yen due to unpaid fees. Reporting intensified around July 28, with significant coverage by local Kansai media and widespread dissemination through Yahoo! Topics. This issue underscores ongoing complications in financial dealings associated with Expo preparations.

3. Blue Impulse Aerial Show

The Blue Impulse airshow on July 12 and 13 not only delighted attendees but also highlighted an operational adjustment due to previous cancellations from inclement weather. Reports from various media outlets captured this spectacle, showcasing the impressive aerial display that drew significant public interest, contributing to traffic delays around the region as parking areas were temporarily closed.

4. New Digital Ticketing System at Sumitomo Pavilion

The introduction of a lottery-based digital ticketing system at the Sumitomo Pavilion starting July 25 was another noteworthy mention. Utilizing the LINE app to manage entries, this initiative increased interest in the pavilion, leading to greater media engagement.

Research Methodology

The study conducted by Qlipper involved analyzing web articles that mention both 'Osaka' or 'Kansai' and 'Expo' in their titles or content. By leveraging their proprietary engine, Qlipper calculated the expected page views, allowing them to draw valuable insights from their data collection over the designated month.

Conclusion

The July findings provide a snapshot of the evolving narrative surrounding the Osaka-Kansai Expo. Through the lens of media engagement and trending topics, it’s evident that while interest fluctuated, certain stories resonated more profoundly with the public. As we move closer to the Expo’s opening, strategic PR efforts will be pivotal in shaping perceptions and enhancing engagement across various platforms.

For further details or to explore the full report on Qlipper's findings, please refer to the links provided or contact us directly.

About Qlipper

Qlipper is a PR effectiveness measurement tool that aids businesses in monitoring web news, analyzing publicity campaigns, and automating press releases through innovative technology. A free trial is available, allowing businesses to enhance their PR strategies efficiently and optimize their outreach efforts.

For inquiries, please reach out to the Qlipper Operations Office under the guidance of Endo at [email protected].