Livmor Inc. Transforms Senior Care with New Branding and Leadership Vision
Livmor Inc. Unveils New Brand Identity and Leadership Team
On April 9, 2025, Tabor.AI officially rebranded itself to Livmor Inc., marking a pivotal transition in the company’s mission focused on enhancing senior living experiences. The rebranding comes after two years of dedicated effort to develop a fresh corporate identity, introduce a new executive team, and roll out an innovative product roadmap aimed at simplifying healthcare access for seniors.
A Mission Centered on Seniors
At the core of Livmor's mission is the ethos of making life easier for seniors. The founder, Scott Reid, emphasized the dedication to placing seniors at the foundation of everything the company does, stating, “Putting the senior at the center of everything you do” is the guiding principle that drives Livmor's innovations. This sentiment resonates throughout the new brand’s identity, which aims to alleviate the complexities often encountered when navigating the Medicare system.
A New Identity Reflecting Growth
The shift from Tabor.AI to Livmor signals a crucial evolution in the organization's focus and values. Now more than ever, the company is committed to utilizing cutting-edge technology to refine the Medicare ecosystem. Livmor integrates advanced AI tools designed to reduce confusion surrounding Medicare data and improve seniors' access to healthcare resources.
David Kohel, the newly appointed CEO, expanded on this transformative vision, explaining that the rebranding signifies not just a change in appearance but a fundamental evolution in purpose. He pointed out that the new identity reflects a commitment to
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