Exciting Tamagotchi Exhibition Set to Celebrate 30th Anniversary in Sapporo, Hokkaido!

A Celebration of Tamagotchi's 30th Anniversary in Hokkaido

The much-anticipated exhibition titled "Oatamagotchi Ten" will celebrate the 30th anniversary of the beloved digital pet, Tamagotchi, in Sapporo, Hokkaido, from June 6 to June 28, 2026. This event will take place on the third floor of Sapporo Factory, providing an immersive experience that allows visitors to explore the charm of Tamagotchi like never before.

Since its debut by Bandai in 1996, Tamagotchi quickly became a cultural phenomenon, particularly among high school girls, leading to a digital pet craze. With advancements over the years—including infrared communication introduced in 2004, touch LCD displays in 2021, and Wi-Fi capabilities in 2023—Tamagotchi has sold a total of 38 different models and continues to thrive in more than 50 regions worldwide. As of July 31, 2025, the total shipment volume of Tamagotchi surpassed 100 million units, reflecting its enduring popularity.

The upcoming exhibition will not only look back at the last three decades of Tamagotchi's legacy but also provide a playful and whimsical journey into the virtual world of these quirky and adorable creatures. Visitors can expect to delve deep into the charm and characteristics of their favorite digital pets, and discover the playful essence that has captured hearts across generations.

Ticket Information

To ensure a comfortable and secure experience for all attendees, access to the exhibition will be regulated through a time-slot reservation system, with a limited number of tickets available for each timeslot. Here are the entry fee details:

Ticket Type	Presale Price	On-Site Price
---	---	------
General/University Students	1,600 yen	1,800 yen
High School Students	1,100 yen	1,300 yen
Elementary and Junior High Students	600 yen	800 yen
Goods-Inclusive Ticket	3,700 yen	3,900 yen

All prices are tax inclusive. Tickets can be purchased through Lawson Ticket.
It’s free for preschool children when accompanied by an adult (18 years and older). Each adult can accompany one preschool child. Please note an advance reservation ticket is required for the accompanying adult.
Individuals with disability identification will also receive free entry, along with one companion.
For more details, contact the organizing committee.

Goods Ticket Information

All visitors purchasing goods-inclusive tickets will receive a special "Tamagotchi Shakashaka Pouch" as a gift from Lawson Ticket. This souvenir will surely be a delightful keepsake for fans of all ages. Please ensure to collect your goods when you enter the exhibition, and remember to keep the exchange ticket safe.

Entry Restrictions

To manage crowd control and ensure safety, advance reservations for entry times must be made. Specific entry times will be available during weekends and holidays from 10 AM to 7 PM and on weekdays from 1 PM to 7 PM. Attendees will be allowed entry based on a number system to streamline access into the venue.

How to Get Tickets

Tickets will be available starting April 18, 2026, through various online channels, including a lottery ticketing system from Lawson Ticket, with additional rounds of ticket sales continuing until June. For more information on purchasing tickets, including pre-sale details and related queries, please visit the official websites.

Highlights from the Exhibition

Visitors will receive a limited-edition acrylic card as a gift during their visit to the Oatamagotchi Ten exhibition, with two different sets being distributed over the exhibition period. There will be fun merchandise available for purchase, and those spending over 6,000 yen at the goods corner will receive a free original shopper.

Mark your calendars for this exciting celebration in Sapporo! Join in the festivities and dive into the enchanting world of Tamagotchi while commemorating its impressive 30-year journey.

For more information about the event, ticket purchases, and updates, visit the official websites and stay connected through social media channels for the latest updates.

For inquiries, please contact: STV Project at 011-272-9302 (available during the event days and times).

Bring your friends and family to celebrate this iconic digital pet phenomenon at the Oatamagotchi Ten exhibition! Prepare for precious memories and a delightful experience that blends nostalgia with modern innovation.