Canela Media Unveils Club Canela: A Game-Changing In-App Rewards Program for Streaming Users

Canela Media Launches Club Canela: A New Era of User Engagement

In a groundbreaking move within the online streaming landscape, Canela Media has officially launched Club Canela, an innovative rewards program that promises to transform how users interact with the popular streaming service, Canela.TV. This program aims to forge a deeper connection between viewers and the platform, while also paving the way for brands to engage more effectively with the Hispanic community in the U.S.

A First-of-Its-Kind Initiative

Debuting in April 2025, Club Canela offers registered users a unique way to earn rewards simply by watching, sharing, and engaging with their favorite content. Canela.TV, known for its extensive library that includes over 35,000 hours of culturally relevant media, is effectively combining entertainment with incentives. The rewards can be redeemed for exclusive offers, sweepstakes, and digital gift cards, all designed to enhance the user experience and create exciting new advertising opportunities.

The launch of this initiative has already garnered support from major brands, including McDonald's and The Coca-Cola Company. These companies recognize the significance of engaging with Hispanic audiences and are joining forces with Canela Media to provide even greater value to users.

Engaging the Hispanic Audience

Club Canela's inception comes at a pivotal time, given that nearly half of U.S. Hispanic households earn over $100,000 annually. This demographic is among the most engaged consumer segments, and Club Canela provides brands a unique opportunity to connect with a highly desirable audience. The integration of gamification elements is particularly noteworthy; viewers can participate in various activities like branded challenges and polls while earning rewards, significantly heightening engagement levels.

“As part of our commitment to innovative marketing strategies, we are thrilled to partner with Club Canela,” said Stephanie Eaddy, head of Cultural Marketing for The Coca-Cola Company. “This program offers our brands a powerful platform to connect meaningfully with the consumers who matter most.”

Enhancing the User Experience

Isabel Rafferty Zavala, Co-Founder and CEO of Canela Media, expressed her excitement about this launch: “Club Canela exemplifies the next frontier of connected TV (CTV) by gamifying viewership to enhance both user engagement and advertising effectiveness.” The initiative not only aims to create richer viewing experiences but also provides advertising partners with customized content tailored to resonate with this vibrant audience.

According to a KPMG study, 75% of consumers prefer engaging with brands that have rewards programs, indicating a strong market for incentive-driven interactions. As rewarding experiences become increasingly desirable, Canela Media’s cutting-edge program is set to capitalize on this trend, ensuring brands communicate effectively and authentically with Hispanic consumers.

What’s Next for Canela Media?

With the launch of Club Canela, Canela Media aims to continue evolving the ways users interact with streaming content. By integrating interactive elements and gamification, the company is certainly positioned at the forefront of streaming innovation. This new rewards program is not only expected to enhance viewer satisfaction but also to create a significant impact in how brands approach their advertising strategies.

“Club Canela is a transformative approach to connecting with U.S. Hispanic audiences,” commented Oswald Mendez, Chief Marketing Officer at Canela Media. “This program represents a bold leap forward in the streaming experience, delivering unique branding opportunities alongside enhanced user engagement.”

As the landscape of streaming continues to change, initiatives like Club Canela reflect Canela Media’s commitment to innovation and its focus on providing value-added experiences for both users and brand partners. For those interested in connecting with the U.S. Hispanic audience in a meaningful way, Canela Media’s offerings provide exceptional opportunities to engage effectively.

For more information about Canela Media and the new rewards program, visit Canela Media's website.