JAL Becomes First Airline to Win Prestigious D&I Award in Japan

Japan Airlines Makes History with D&I Award

On December 12, 2025, Japan Airlines (JAL) achieved a remarkable milestone by winning the highest honor, the "D&I AWARD Grand Prize," at the prestigious "D&I AWARD 2025." This award recognizes and celebrates companies in Japan that are committed to promoting diversity and inclusion (D&I). Not only is this a significant accomplishment for JAL, but it also marks the first time an airline has received this top award.

The D&I AWARD, hosted by JobRainbow, is the largest award in Japan focused on companies that engage in D&I initiatives. It evaluates candidates based on five key criteria: gender gap, LGBTQ+, disability, multiculturalism, and support for childcare and caregiving. The assessment results in a "Diversity Score," which categorizes companies into four ranks: Beginner, Standard, Advance, and Best Workplace. High-scoring companies subsequently undergo a hearing review and evaluation to determine the recipient of the D&I AWARD and sub-awards based on size and characteristics.

Since 2021, JAL has consistently been recognized as a "Best Workplace" for five consecutive years in the same assessment.

Commitment to Diversity and Inclusion

JAL is dedicated to maximizing the skills and individuality of its diverse workforce. By fostering a culture of diversity, equity, and inclusion (DEI), the airline aims to create an environment where all employees can thrive in their respective roles. The initiative also seeks to lead the way toward a society where everyone can contribute and succeed.

Some key initiatives that contributed to JAL's recognition include:

Expansion of Opportunities for Employees with Disabilities

JAL has introduced coffee hand-drip and shoe-shining services in its international first-class lounges at Narita and Haneda Airports. These services are carried out by employees with disabilities, guided by top specialists to ensure high-quality service. This initiative not only enhances customer experience but also supports the career advancement of these employees.

Collaboration with Heralbonny for Awareness Raising

The airline has partnered with Heralbonny, a company known for its commitment to social change, incorporating designs from its talented artists into on-board amenities, paper cups, and meal sleeves. This collaboration not only creates new value but also promotes a transformational awareness regarding disability in society.

LGBTQ+ Advocacy and Social Issue Solutions

Beyond internal policies and training, JAL actively participates in external events that promote LGBTQ+ understanding. The company has strengthened collaboration with other firms in the industry to jointly showcase both support programs and commitment to inclusivity, reaffirming its role in addressing broad societal concerns.

Promoting Shared Parenting and Men's Participation in Childcare

In an effort to advance gender equality at home and promote shared parenting, JAL has organized seminars for male employees focused on household tasks and cooking classes. The airline also encourages male employees to take paternity leave, aiming to improve the quality of such leave.

Creating New Value through Academia

JAL is engaged in collaborative research with Ochanomizu University, which leverages academic insights to tackle gender gaps. The focus is not only on bridging the gap but also on challenging the variations that can yield new value for society.

Employee-Driven DEI Initiatives (JAL DEI Lab)

Through the JAL DEI Lab, a cross-functional team selected through an open call, employees partake in a bottom-up approach to promoting DEI. This initiative includes diverse members from various sectors, fostering a global perspective while driving DEI efforts.

In conclusion, JAL's dedication to diversity and inclusion is embodied not just in its policies but in the tangible initiatives being implemented. With its D&I AWARD achievement, JAL sets a benchmark for others in the industry, illustrating how commitment to diversity can lead to excellence in service and a healthier corporate culture.