Transforming Lost Opportunities into Assets with LINE Nurturing to Boost CV by 4.7 Times and Sales by 165%

Transforming Lost Opportunities into Assets

In a remarkable feat, Wevnal Co., Ltd., based in Shibuya, Tokyo, has helped Star Craft Co., Ltd., which operates a wide range of comparison media across finance, beauty, and real estate, leverage their LINE strategy 'BOTCHAN Engagement' to achieve a staggering 4.7 times increase in conversion (CV) rates and a 165% boost in sales. This success story emphasizes how shifting focus from lost opportunities to valuable assets can drive significant growth.

Understanding the Challenges

Star Craft, which attracts hundreds of thousands of visitors monthly, struggled with a high rate of user drop-offs after the website visit. Users often took their time to make decisions, leading to challenges in effective re-engagement after leaving the site. Utilizing retargeting ads was costly, and without a customer list, maintaining contact with users who exited was nearly impossible.

Despite recognizing the success of their competitors who leveraged LINE strategies, they faced the dilemma of lacking both the know-how and resources to implement such measures internally.

Daigo Nakakura, the CEO of Star Craft, articulated the company’s challenges succinctly: “Many users visit our media but do not immediately decide to apply. Especially in our line of products, where extensive comparison is common, effectively reaching out to users after they leave is crucial.”

Choosing the Right Solution

The pivotal decision for Star Craft to adopt BOTCHAN Engagement stemmed from its robust support system and high degree of expertise. After comparing multiple tools, they identified that BOTCHAN provided a 'coaching type' of support that could be trusted, leading them through scenario construction and operations without having to allocate extensive internal resources.

Nakakura commented on the attractive proposition of seamless outsourcing, stating, “For us, it was significant to find a partner where we could delegate everything from scenario design to execution, particularly given our limited internal resources.”

From the initial hearing to the precise and rapid scenario design, Star Craft experienced an impressive level of service, which they highly commended.

Outstanding Results: Achieving 4.7X CV and 165% Sales Uptick

After implementing BOTCHAN Engagement, Star Craft saw phenomenal results. The CV rates skyrocketed to about 4.7 times and sales surged approximately 165%. By enabling users to choose from various products tailored to their preferences, they could maximize conversion opportunities effectively.

The company also transformed their user engagement from mere points of contact to a continuous relationship, cultivating a rich user list (LINE Friends) that became a substantial asset. This allowed them to actively nurture potential customers, even those taking longer to decide, through engaging approaches like step delivery.

Efficient Operations and Infinite Improvement Suggestions

Notably, Star Craft has been able to drive these initiatives with minimal operational effort. The Customer Success team from BOTCHAN continues to propose and implement improvements, facilitating a streamlined approach to leveraging their strategies.

“The most significant achievement was developing a 'rich user list' that enables ongoing communication, allowing us to nurture users thoughtfully through their decision-making phase,” Nakakura remarked.

Future Prospects: Expanding into New Sectors

Riding on this success, Star Craft is actively exploring the potential for implementing LINE strategies across other media categories while leveraging their acquired LINE Friends list to cross-sell related products. This foundational success story illustrates how implementing a mentoring-style approach to LINE engagement can turn structural challenges within comparison media into sustainable growth opportunities, where acquired user lists serve as invaluable assets.

Started in 2011 by Wevnal Co., Ltd, the BOTCHAN Engagement tool continues to revolutionize how companies handle customer relationships, deepening engagement through direct dialogues that not only provide value but also improve sales and customer experiences.

To learn more about this effective strategy and how it can benefit your organization, reach out for more information today!