#Japan #Tokyo #TCL #Olympics 2026 #Pop-Up Event

A Winter Olympic Experience Like No Other

From February 6 to February 8, 2026, Tokyo Midtown Hibiya's atrium will transform into a vibrant hub celebrating the upcoming Milano Cortina 2026 Winter Olympics and Paralympics. This special event, hosted by TCL Japan Electronics, allows visitors to immerse themselves in the Olympic spirit and witness the incredible innovations TCL brings as an official partner.

Background of the Event

TCL is publicly recognized as a world-class manufacturer of home audio-visual equipment and appliances. Leading up to the 2026 Winter Games, TCL has launched a global campaign titled "Wishes for Greatness" to inspire athletes and fans alike. The campaign emphasizes that the dreams of extraordinary achievements often begin in childhood, driven by passion and determination. Through technology and engaging experiences, TCL aims to spread this inspiring message far and wide.

The pop-up event serves as a gateway for attendees to feel the hype and heat of the Winter Olympics right in Japan. Although the events taken place in Milan and Cortina, this pop-up brings a slice of that world to Tokyo, allowing everyone to participate.

Event Overview

• - Event Name: 2026 TCL Winter Olympics Pop-Up Event (Tokyo)
• - Dates: February 6 (Friday) to February 8 (Sunday), 2026
• - Hours: 11:00 AM to 9:00 PM (hours subject to change)
• - Venue: 1F Atrium, Tokyo Midtown Hibiya, Yurakucho 1-1-2, Chiyoda-ku, Tokyo
• - Admission: Free

Experience Contents

TCL Ski Simulator Area

Step into the thrill of skiing with the advanced VR Ski Simulator. Participants can ski down a simulated course displayed on TCL's massive screens, capturing the true essence of being on a mountain slope.

Mascot Area

Meet the official mascots of the Milano Cortina 2026 Winter Olympics—Milo and Tina! Giant figures of these characters will be on site, providing perfect backdrops for memorable photos.

TCL Appliance Showcase

Visitors can explore TCL’s latest home appliances, including stunning TVs, air conditioners, and washing machines. Experience how TCL combines visual beauty with functionality.

Challenge the Giant Gachapon Machine!

Engaging in all event activities and posting on social media grants participants a chance to try out the gigantic gachapon machine, standing an impressive 2.5 meters tall. This exclusive machine offers unique promotional items only available at the event. Throughout the event, several additional campaigns will also be introduced, enhancing the overall experience.

About TCL

TCL is a globally recognized electronics manufacturer originating from China, dedicated to offering innovative products that support customers’ "Creative Lives." Leveraging cutting-edge technologies in network video playback and LCD panel manufacturing, TCL delivers high-quality televisions to its audience. Through rigorous quality management and comprehensive after-sales service, TCL sets the bar for product excellence.

Don't miss this exceptional opportunity to celebrate winter sports and experience the Olympic spirit firsthand! Join us at the 2026 TCL Winter Olympics Pop-Up Event in Tokyo and be part of this exciting journey!