#Sustainability #Hach #Future Sessions

Future Sessions and Hach Collaborate for AI-Driven Sustainability Communication

In a groundbreaking partnership, Future Sessions Inc. and Hach Inc. are joining forces to explore and implement innovative approaches to sustainability communication in the AI era. This collaboration aims to merge Future Sessions’ strengths in dialogue-driven co-creation with Hach’s expertise in digital content production and sustainability messaging. By prioritizing conversations that foster stakeholder engagement, the two companies seek to develop new models of storytelling that not only highlight their organizational values but also resonate with broader societal queries about sustainability.

The Background of the Partnership

The rapid advancements in AI technology have revolutionized various sectors, particularly in creating high-quality content efficiently for owned media and social media platforms. While these advancements enhance the content production process, they pose potential risks by prioritizing efficiency over the core objective of communication, which is to build trust with stakeholders and create long-term corporate value. The partnership between Future Sessions and Hach attempts to mitigate these risks by positioning AI as a value creation partner, integrating it into authentic communication practices that encourage meaningful interactions.

Future Sessions, known for its future-oriented dialogues with diverse companies, is recognized for facilitating creative processes that lead to actionable insights. In tandem, Hach operates several digital media outlets dedicated to promoting sustainability ideas, including "IDEAS FOR GOOD." Both companies recognize the transformative potential of their collaboration, particularly in harnessing stakeholder dialogues to identify new sustainability values that businesses may overlook.

Outcomes of the Collaboration

The partnership will feature curated sessions with diverse stakeholders, aiming to produce visions and actions that are co-created through candid discussions. Rather than merely disseminating information unilaterally, the goal is to transform stakeholder relationships and encourage collective discovery of deep-rooted sustainability values.

By incorporating AI as a representative of non-human voices—such as ‘nature’ or ‘future generations’—the partnership intends to redefine communication strategies and explore more profound sustainability values. The aim is to establish a model of sustainability communication based on future-oriented inquiries and creative dialogues, which are crucial in navigating the complexities of an increasingly AI-driven society.

Program Outline

The collaboration kicks off with structured engagement programs designed to enhance the quality of relationships with stakeholders while rediscovering and recontextualizing the company's inherent value from a sustainability perspective. This includes:

1. Identifying challenges in traditional information dissemination (like owned media operations and social media communications).
2. Planning and designing Future Sessions that involve numerous stakeholders, including AI.
3. Executing these sessions multiple times, followed by disseminating the visions and actions that emerge from them.
4. Designing impact metrics and crafting reports that correspond to newly formed visions and actions.

Applicable Themes for Sessions

• - Sustainability vision and strategy
• - Sustainability-related business, products, and services
• - Sustainability organizational design

Expected Benefits

• - Building enhanced relationships with stakeholders towards shared values.
• - Rediscovering and redefining core business values that were previously unnoticed.
• - Creating value through communication via process transparency.

Upcoming Event: Sustainable Media Futures

On October 9, an open event titled