Towards a 20-Fold Increase in Housing Sales: A Seminar Report on Effective Sales Strategies

Seminar Report on Housing Sales

On April 24, 2026, the Japan Good Builder Association (JGBA) organized a significant seminar entitled "Achieving a 20-Fold Increase in Housing Sales: Verbalizing Sales Techniques and Creating Effective Systems." This event was held both online and in person, attracting a diverse audience of 51 participants, with 40 joining virtually and 11 attending in person.

The seminar featured Mr. Yasuki Ishizaka, CEO of Smilish Inc., who presented innovative methods for transforming the conventional sales approach in the housing industry. He emphasized the importance of moving away from a sales style reliant on an individual's "sense" to a more logical, systematized methodology aimed at maximizing organizational outcomes.

Mr. Ishizaka highlighted the necessity of translating the innate skills of top salespeople into replicable skills that anyone can master. He argued that the key to maximizing organizational profits is not merely making everyone a top seller but rather uplifting the middle sales forces into a "moderately successful" category. By sharing systematic dialogue techniques that draw out customers' underlying intentions from their subtle cues and reactions, organizations can cultivate a sales environment that doesn't depend solely on individual capabilities.

Feedback from attendees was overwhelmingly positive. One participant remarked, "I was deeply moved by the generous sharing of knowledge and found the content to be truly inspiring. I now understand strategies for systematizing sales that I previously struggled with." Another attendee expressed gratitude, saying, "I've realized that I was progressing under the false impression that I understood our current situation. I now feel motivated to apply these insights to my organization."

About Smilish Inc.

Smilish Inc. specializes in consulting that focuses on enhancing the housing sales conversion rate. They are committed to disrupting the traditionally subjective sales approaches prevalent in the housing and real estate sectors. Through logical process construction, they support organizations in elevating their overall performance. Smilish provides practical dialogue techniques and teaches their exclusive "Golden Process," which has dramatically improved the conversion rates for many companies within the industry.

Website: Smilish

Upcoming Events by JGBA

JGBA continuously organizes various events throughout the year, catering to renovation companies, local contractors, and focusing on attracting clients, project management, operations, after-sales service, and recruitment, among others. In addition to seminars, the association's study tours have also gained popularity among both member and non-member companies. The lineup includes a range of events, such as golf competitions and local networking sessions.

Check out the full event calendar here.

About the Japan Good Builder Association (JGBA)

The JGBA serves as a community for local contractors, builders, and housing equipment companies committed to mutual growth and enhancing the housing industry. The association believes that the success of its member companies directly correlates with the industry's advancement. They conduct various workshops and study tours, emphasizing “real” information sharing, offering some insights even to non-members.