Nick Brien Takes the Helm as Interim CEO of OUTFRONT Media for Strategic Growth

OUTFRONT Media Welcomes Nick Brien as Interim CEO

In a major leadership change, OUTFRONT Media Inc. has named seasoned advertising executive Nick Brien as Interim Chief Executive Officer, effective from February 10, 2025. This strategic appointment comes as the company embarks on a new chapter aimed at innovation and growth within the dynamic out-of-home advertising landscape.

A Visionary Leader

Nick Brien is not just any leader; he is an industry veteran with extensive experience and a proven track record in transforming media organizations. Having served on OUTFRONT’s Board of Directors for an extended period, Brien’s familiarity with the company’s operations and culture positions him uniquely to lead during this transitional phase. He is poised to leverage his extensive background in marketing strategy, business acumen, and ad tech to chart a bold new course for OUTFRONT Media.

Michael Dominguez, the newly appointed Chairman of the Board, expressed his confidence in Brien, noting his ability to stand at the confluence of creative ideas and business strategies. Dominguez stated, “Nick brings a perfect balance of marketing strategy, business acumen, and expertise in ad tech and digital innovation, making him the ideal leader for OUTFRONT during this important transition.” Under his guidance, the company is expected to dive into ambitious initiatives designed to maintain the momentum of transformation already underway.

Rich Industry Experience

Nick Brien’s credentials are impressive. He has held leadership positions in some of the most influential organizations in the advertising sector, including Publicis, Dentsu, McCann Worldgroup, and IPG Mediabrands. His rich experience extends into ad technology, where he previously served as CEO of Amobee. Brien’s tenure in these high-stakes environments has prepared him to navigate the evolving media landscape and redefine OUTFRONT’s place within it.

In his new role, Brien articulates a clear vision for OUTFRONT Media. “The out-of-home medium is bold, impactful, and is quickly evolving into a significant digital channel,” he remarked. He aims to harness OUTFRONT’s creative assets to foster insightful conversations between brands and consumers, pushing for measurable campaign performances while building brand loyalty.

Navigating Transition and Growth

This leadership move follows the retirement of Jeremy Male, who leaves behind a substantial legacy, having overseen the transformation of CBS Outdoor Americas into OUTFRONT Media. Under Male’s leadership, the company experienced significant growth and successfully completed its initial public offering. Brien now steps into this pivotal role to ensure that the momentum continues unabated.

Bringing his extensive knowledge to bear, Brien plans to collaborate closely with the talented team at OUTFRONT, known for their sales expertise and innovative designs. The focus will be on enhancing brand visibility while integrating technology and data into the strategic plan—ensuring OUTFRONT remains at the forefront of the advertising industry.

In conjunction with Brien’s leadership, Chief Financial Officer Matthew Siegel will expand his role to further strengthen the operational framework during this transitional period. Together, they will strategize on enhancements to OUTFRONT’s offerings, seeking new avenues for business growth while reinforcing the company’s strategic partnerships.

Looking Ahead

As the company embarks on this exciting journey of transformation under Nick Brien’s leadership, the commitment to connecting brands with consumers through creative and technology-enabled solutions remains steadfast. OUTFRONT Media aims to leverage its extensive resources, which include one of the largest billboard and transit portfolios in the U.S., to create compelling advertising experiences that resonate with modern consumers.

In a world where consumer engagement methods are continually evolving, OUTFRONT Media stands ready to redefine how advertisers connect with audiences outside their homes. With Nick Brien at the helm, the future indeed looks promising for OUTFRONT Media, as it seeks to not only adapt but also thrive in the fast-paced advertising arena.