#Japan #Tokyo #Customer Support #Winning Network #SPOT Pro Voice

Introduction

In a groundbreaking initiative, the Winning Network Advertising Group has partnered with SPOT, an online voice acting school, to develop and offer a unique training program titled 'SPOT Pro Voice for Customer Support.' This program aims to elevate the quality of customer service in Direct-to-Consumer (D2C) and e-commerce sectors, addressing the growing need for effective communication skills in these industries.

Background of Development

The quality of customer support and call center interactions directly impacts key performance indicators such as Conversion Rates (CVR), Lifetime Value (LTV), and churn prevention rates. Drawing from their experience supporting over 1,500 D2C companies, the Winning Network Advertising Group has proven that enhancing verbal communication skills can lead to significant improvements in these metrics. However, many organizations still rely on on-the-job training and individual natural abilities, resulting in inconsistent customer experiences. The SPOT Pro Voice for Customer Support program will apply expert techniques from the voice acting industry, adapting them for business environments.

Details of the Program

The SPOT Pro Voice for Customer Support program represents an industry-first corporate voice training service that combines SPOT's expertise in voice acting training with the marketing insights of the Winning Network Advertising Group.

• - Program Name: SPOT Pro Voice for Customer Support
• - Format: Online (individual or group training available)
• - Target Audience: Call center representatives, customer support staff, sales personnel, and others involved in customer interactions.
• - Start Date: Expected to launch in March 2026.

Unique Features of the Program

1. Curriculum Supervised by Leading Voice Acting Agencies
Renowned voice talent agencies including Across Entertainment, Ken Production, Stay Luck, and Move Man are supervising the curriculum. Methods used by prominent voice actors such as Koichi Yamadera, Natsuki Hanae, Noriyuki Higashiyama, and Daisuke Namikawa are systematically integrated into the training modules.

2. Business-Centric Training
The program goes beyond basic skills like voice control, articulation, and intonation, offering practical training in areas such as 'closing talks', 'upsell strategies', 'handling complaints', and 'churn prevention', all tailored to the unique scenarios of D2C and e-commerce operations.

3. Outcome-Linked Performance Measurement
Collaborating with the data analytics framework of the Winning Network Advertising Group, the program will visualize the changes in CVR, LTV, and customer satisfaction pre-and post-training. This data-driven approach will highlight the return on investment, ensuring the training's efficacy.

Future Prospects

The Winning Network Advertising Group anticipates that this training program will deepen its partnership with SPOT, resulting in more tailored training solutions for live commerce and influencer marketing segments. By reinforcing communication skills, the initiative aims to support the comprehensive growth of D2C and e-commerce businesses.

Currently, the impact of this program on the consolidated financial results of the Winning Network Advertising Group is considered minimal. However, it is projected to contribute positively to the consolidated business outcomes for the fiscal year ending in July 2026.

Conclusion

This collaboration signifies a pivotal step in enhancing customer interaction quality across D2C and e-commerce environments, paving the way for improved business performance and customer satisfaction.

For inquiries related to this release:
Winning Network Advertising Group, Yumi Goto, Executive Officer
E-MAIL: [email protected]
TEL: 092-834-5520