Terry Crews Takes Fans on a Thrilling Ride with New Cadillac F1 Series
Terry Crews Explores the Fast-Paced World of Motorsport
On May 5, the automotive and entertainment realms collide as actor and entertainer Terry Crews launches a riveting YouTube series titled Crews Control. This premium series, composed of 18 episodes, is set to redefine how audiences perceive motorsport, showcasing it not just as a sport, but as a vibrant culture filled with passion and excitement.
Produced by the acclaimed Box to Box Films, known for their award-winning series Formula 1: Drive to Survive, Crews Control promises to be a thrilling journey across the Formula 1® landscape where Crews brings his unique lens to the forefront. Fueled by TWG Motorsports, this collaboration aims to elevate the visibility of motorsport culture to a larger audience, especially in the U.S., where Formula 1® is rapidly gaining traction.
The series' format is engaging, with each episode lasting between 8 to 10 minutes. Crews engages with the motorsport community, revealing the intricate details of the Cadillac Formula 1® Team, the meticulous technology involved, and the fierce dedication of its fans. He dives deep into what makes F1® so captivating, using humor and heart to connect with both seasoned fans and newcomers, ensuring that anyone tuning in can appreciate the thrill of the race.
Crews Control takes viewers on a sensory journey, whether it’s the roaring crowds in Melbourne, the vibrant Miami energy, the luxurious spectacles of Las Vegas, or the grassroots feel of Austin. Each destination marks a unique chapter in the F1® calendar, each telling its own story through the lens of one of America’s beloved entertainers.
As Terry himself notes, “Motorsport is the biggest world most Americans have never stepped inside — and I'm about to change that.” This series is not merely about lap times or racing standings, but rather the essence of the culture surrounding it—the obsession, the stories, and the people who live and breathe the sport.
This project has personal significance for Crews; he reflects on his upbringing, with a father who once worked for General Motors, the co-owners of the Cadillac Formula 1® Team. By intertwining his automotive pride with authentic cultural exploration, Crews hopes to bridge the gap between motorsport and mainstream entertainment.
Terry's approach is not merely observational, as he actively engages with key figures in the racing world—engineers, drivers, and fans alike—uncovering narratives that make up the fabric of the Cadillac Formula 1® Team and the wider TWG Motorsports portfolio. His ability to connect intimately with these diverse individuals really highlights the human element behind the speed and competitiveness.
Beyond the flagship series, Terry's exploration of motorsports will extend across Cadillac Formula 1 Team’s social media platforms, where teasers and engaging content will enhance viewer anticipation. This approach ensures significant fan engagement, harnessing Terry's charisma to amplify each episode effectively.
“Collaborating with Terry on Crews Control allowed us to build a series around his irresistible curiosity,” comments Paul Martin, CEO of Box to Box Films. “He doesn’t just observe racing—he connects deeply with the people involved, uncovering the human stories at the heart of motorsport.”
As a multi-platform initiative, Crews Control aims to create an ecosystem of engagement, promising to entice current fans and attract new ones to the world of speed, technology, and culture.
About TWG Motorsports
TWG Motorsports serves as a powerful entity in the racing community, combining expertise across various racing disciplines, including Formula 1®, INDYCAR, and NASCAR. Their strategic alignment with General Motors on the Cadillac Formula 1® Team highlights their commitment to advancing the sport on a global scale.
About Box to Box
Box to Box is celebrated for its groundbreaking storytelling, producing outstanding documentaries and factual entertainment that challenge conventional narrative structures, particularly in the realm of sports. Co-founders James Gay-Rees and Paul Martin have garnered acclaim for their work, continuing to elevate audience experiences through compelling content.
As the world gears up for the premiere of Crews Control, anticipation is building for an exciting ride through the heart of motorsport—a series that promises to both educate and entertain, led by one of Hollywood's most energetic figures.