#USA #New York #Chief Strategy Officer #Media Consulting Group #Donnie Williams

Media Consulting Group Strengthens Its Leadership with Donnie Williams

In a significant move aimed at fostering its growth, Media Consulting Group (MCG) has appointed Donnie Williams as its new Chief Strategy Officer. On June 4, 2026, the New York-based media consulting firm announced this pivotal decision, signaling its commitment to expanding its capabilities in the media consulting landscape. With a history of successful leadership at the crossroads of media, technology, and advertising, Williams brings a wealth of experience that is poised to shape MCG's strategic direction for the future.

As Chief Strategy Officer, Williams is tasked with collaborating closely with the firm's founders and leadership team to establish a comprehensive strategic agenda for MCG. His responsibilities will encompass strengthening relationships with agencies and holding companies, positioning MCG as a trusted resource for insight on supply-side dynamics from the buyer's perspective. The scope of his role is expansive, covering areas such as commercial strategy, product positioning, and the cultivation of partnership opportunities, ultimately aiming to enhance MCG's presence both in the U.S. market and globally.

Daniel Elad, Co-Founder and Chief Revenue Officer of MCG, expressed enthusiasm about Williams joining the team. He noted, "Donnie has spent his career operating at the highest level of digital and programmatic strategy, and he understands what agencies and brands actually need on the buy side. As we enter our next phase of growth, his perspective on where the market is heading, and how independent, buy-side aligned firms can lead it, will be invaluable. We are thrilled to welcome him to the team."

Williams' career trajectory is impressive, previously serving as the Chief Digital Officer and Chief Marketing Officer at Lamark Media. In this role, he was responsible for steering integrated strategies, planning, performance marketing activations, and the critical functions of business intelligence and analytics. Before his tenure at Lamark, he held the position of Executive Vice President and Chief Digital Officer at Horizon Media, where he directed the agency's digital practices across various areas including programmatic, performance, content, and commerce initiatives. His extensive experience also includes board roles across several media and technology firms, providing him with a rich perspective on the evolving ecosystem of media buying and how independent partners can deliver significant value.

Reflecting on his new role, Williams stated, "MCG is doing something I've wanted to see in this market for a long time. They are buy-side aligned, independent, and operate inside the existing pipes — DSPs, SSPs, and deal IDs — that agencies already use, so there is nothing to rip and replace. The combination of human strategy and agentic execution on the supply side is a meaningful step forward for how programmatic is run. I'm excited to help shape what comes next."

Williams' appointment comes at a crucial time for MCG as it continues to bolster its partnerships with major holding companies and agencies, such as WPP and Dentsu, across diverse categories like consumer packaged goods (CPG), retail, beauty, pharmaceuticals, automotive, and political campaigns. MCG operates as a complementary layer to its clients' existing Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs), intervening upstream of the bidding process to influence supply before it reaches the buying stage. A distinctive aspect of MCG's business model is its revenue generation, which is contingent on delivering measurable value to the buying side, ensuring client satisfaction and success.

About Media Consulting Group

Media Consulting Group stands out in the marketplace due to its unique approach to supply activation. The firm assists agencies in accessing high-quality display, video, and streaming TV inventory with enhanced control and precision through their established workflows. MCG focuses on enriching, shaping, and activating supply before it enters buying environments. When appropriate, they leverage AI-driven capabilities combined with human insights to improve decision-making and optimize outcomes. For agencies seeking to incorporate additional layers, MCG also provides measurement and attribution solutions, offering performance insights that guide traffic optimization and dynamic prioritization while campaigns are active. For more information, visit wermcg.com.