AdGood Unveils Revolutionary Nonprofit CTV Advertising Platform at CES 2025

AdGood Launches a Game-Changing Nonprofit CTV Platform at CES 2025

In an exciting development for the nonprofit sector, AdGood has unveiled its groundbreaking CTV (Connected TV) advertising platform aimed exclusively at nonprofits at CES 2025. Founded by seasoned advertising technology expert Kris Johns, this innovative platform stands as a first in its field. AdGood's mission is to partner with purpose-driven publishers to offer non-profit organizations access to high-quality, affordable TV advertisement spaces.

Transforming Nonprofit Advertising
AdGood's platform is designed to revolutionize how nonprofits connect with their communities and new audiences. Kris Johns, the founder and CEO, expressed his enthusiasm, stating, "We are honored to bring a platform to market that has the power to transform how nonprofits of all sizes connect with their communities and new audiences." By streamlining the process for publishers and agencies to contribute, AdGood maximizes the potential of unused CTV inventory, amplifying the voices of nonprofits and encouraging social change through effective advertising.

According to the National Center for Charitable Statistics (NCCS), millions of nonprofit organizations coexist in the United States today. AdGood provides these entities with a unique opportunity to enhance their outreach and impact on society. Nonprofits partnering with AdGood can effectively increase awareness of their causes, secure more donations, engage broader audiences, improve retargeting efforts, and ultimately drive more traffic to their websites—all through economically efficient CTV campaigns.

A Showcase at CES
Launching at the prominent CES (Consumer Electronics Show) allows AdGood to showcase its platform to a wide array of nonprofit CTV advertisers and publishers. The event provides an excellent venue to highlight its commitment to maximizing reach for nonprofits across CTV and other high-performing digital channels.

At its inception, AdGood is collaborating with agencies representing various nonprofits, connecting them to premium CTV inventory through their preferred DSPs (Demand Side Platforms). This strategic approach facilitates access to top-tier advertisement placements at significantly reduced costs. AdGood claims to deliver up to 400% more impressions for the same budget compared to traditional advertising platforms.

Partnership with Industry Leaders
A notable supporter of AdGood is Magnite (Nasdaq: MGNI), the largest independent sell-side advertising organization. Magnite endorses AdGood's dedication to non-profits by providing them affordable CTV advertising. Katie Evans, President of Operations at Magnite, remarked, "AdGood's purpose-driven platform will help nonprofit advertisers get their messages across to more audiences and gives CTV publishers the opportunity to make a positive impact through their ad space. It was an easy decision to help power the reach of the multitude of causes AdGood will help grow."

Empowering Nonprofits with Technology
AdGood distinguishes itself not only by providing affordable CTV advertising but also by equipping organizations that may lack the necessary creative resources or budget to thrive. Utilizing advanced technology, AdGood offers a generative AI ad manager (powered by streamr.ai) coupled with innovative creative generation tools. This combination enables nonprofits to create impactful advertisements while shifting their focus on expanding their messages, ultimately leading to increased reach, awareness, and donations.

For more in-depth information about AdGood and how they are creating significant shifts in the nonprofit advertising space, visit adgood.org. Their commitment to changing society for the better through advanced advertising innovations is paving the way for nonprofits across the nation, helping them leverage the power of the largest screen in homes today—our TVs.

As the nonprofit landscape continues to evolve, platforms like AdGood promise to usher in a new decade of impactful, affordable advertising, enabling vital organizations to amplify their missions and drive meaningful change in society.