#Japan #Tokyo #Rekochoku #P!TNE #TAG LIVE LABEL

Exciting Collaboration Between Rekochoku and Suntory's TAG LIVE LABEL

In an exciting development, Rekochoku, a company based in Shibuya, Tokyo and led by CEO Toru Itabashi, has announced that its cutting-edge fan goods solution, P!TNE, will be utilized for the first time in conjunction with Suntory Beverage & Food's TAG LIVE LABEL. The collaboration is part of a special project designed to celebrate the 20th anniversary of the Funky Monkey Babys and Ikimonogakari, featuring a dual live performance event scheduled for May 26, 2026. This limited edition offering will be available for about a month in approximately 50 commercial facilities across Japan.

Overview of the Collaboration: TAG LIVE LABEL and P!TNE

The TAG LIVE LABEL by Suntory is a unique service that provides original label cans linked to artists and events through vending machines. On the other hand, Rekochoku's P!TNE utilizes NFC technology to allow fans to enjoy digital content such as audio and video by simply tapping their smartphones against specially designed merchandise. The new collaboration features a special “winner can,” which enables users to access exclusive digital content when they tap their phones. This innovative fusion of beverages and digital experiences marks the first time TAG LIVE LABEL offers such digital content.

A Closer Look at the Event

The P!TNE initiative will introduce a unique can design for the live event titled "Funky Monkey Babys x Ikimonogakari 20th Anniversary Joint Live ~A Day's Promise 20th Show!!~" taking place at Tokyo Garden Theater on June 20 and 21, 2026. Consumers can expect to find nine randomly sold original label designs showcasing images from Funky Monkey Babys and Ikimonogakari. The primary beverage offered is room-temperature oolong tea, providing consumers not only a drink but also a commemorative item that can be displayed or kept as a sticker after the beverage is consumed.

The cans featured in the P!TNE collaboration will have a special NFC seal affixed to their plastic caps. By tapping their smartphones against this NFC seal, users will be able to access a variety of limited-edition digital content, including videos and voice recordings from Funky Monkey Babys and Ikimonogakari. The available content will be randomized, providing a fresh experience each day — fans can enjoy different content simply by tapping again after midnight, making it an exciting and engaging experience.

Rekochoku is dedicated to furthering its mission of invigorating the music market and enhancing the experiences that connect artists and fans.

Details of the TAG LIVE LABEL and Funky Monkey Babys x Ikimonogakari Joint Live

• - Vending Machine Launch Date: May 26, 2026
• - Duration: Approximately one month
• - Location: 50 commercial facilities nationwide
• - Beverage: Oolong tea (room temperature)
• - Label Designs: 9 random designs
• - Price: Each can priced at 900 JPY (tax included)

Important Note on P!TNE: To enjoy the content, consumers will need a smartphone equipped with an NFC reader and the free P!TNE app. The content access period will end on May 26, 2027, and any taps after this date will not yield content. For more details on reading NFC seals and accessing content, please visit the official P!TNE website at https://pitne.jp/.

You can learn more about the anniversary live event here: Funky Monkey Babys 20th Anniversary Live as well as the TAG LIVE LABEL at TAG Live Label Official.

What is P!TNE?

P!TNE is a fan goods solution that leverages NFC (Near Field Communication) technology to create a blend of merchandise and digital content (audio, music, voice, video, etc.). When a smartphone is tapped against an item embedded with an NFC tag, the corresponding content configured via the P!TNE app plays. With features designed to protect artist rights, including limitations on the number of playable devices (one per item) and copyright prevention, P!TNE offers a unique entertainment experience while fostering appreciation among fans.

For inquiries regarding upgrading existing goods or creating new merchandise with P!TNE, please visit the P!TNE official site.

About Rekochoku

Rekochoku aims to rejuvenate the music market through various services tailored for individuals and corporations, supported by digital solutions for rights holders, contributing to the multifaceted advancement of music culture.

• - Company: Rekochoku Co., Ltd.
• - Location: 7F Aoyama Oval Building, 5-52-2 Jingumae, Shibuya-ku, Tokyo
• - CEO: Toru Itabashi
• - Business: Planning and operation of music distribution services, planning and operation of content and services, etc.
• - Official website: Rekochoku Corporate