#Japan #Sapporo #Doutor Coffee #MixChannel #Sapporo Collection

Introduction to the Collaboration

Doutor Coffee and MixChannel are thrilled to announce their first-ever collaboration, which will take place on April 26, 2025, at the Sapporo Collection Spring/Summer 2025 (abbreviated as 'Satsukore 2025SS') event. This exciting fashion event is known as one of the largest in Hokkaido, and promises a variety of collaborative projects at the Doutor Coffee booth.

Who Are the Collaborators?

Doutor Coffee is renowned as a pioneer in the self-service coffee shop industry. Since its first store opened in Harajuku on April 18, 1980, the brand has grown to cater to a diverse customer base, celebrating its 45th anniversary this year. With a slogan highlighting their role as an 'essential brand' in people's daily lives, they are committed to supporting every aspect of today's lifestyle.

MixChannel, developed and operated by DONUTS, is a popular live streaming and video application that allows users to engage with each other through interactive content. Since its launch in December 2013, MixChannel has garnered over 18 million users in Japan, with a monthly visitor count surpassing five million. The app was rebranded from 'MixChannel' to 'Mixch' in July 2020, enhancing its appeal in the social media landscape.

What to Expect at the Event?

At the Doutor Coffee booth during Sapporo Collection 2025SS, attendees can look forward to a range of exciting offerings:

• - Meet ‘Doutor Mickma’: The official character of MixChannel, Mickma, will be dressed as a Doutor Coffee shop staff member, greeting visitors and creating memorable interactions.
• - Free Coffee with Special Sleeves: The first guests will receive a free coffee adorned with a special ‘Doutor Mickma’ sleeve, but quantities are limited, making it a unique opportunity.
• - Mickma Stickers: Attendees can also snag free stickers featuring ‘Doutor Mickma’, again available in limited numbers, for a fun souvenir.
• - Photo Opportunities: A dedicated photo area featuring ‘Doutor Mickma’ will allow attendees to capture the day’s special moments.

This one-day event is not just a promotional stunt but an inherent part of the fashion-culture interaction, emphasizing the collaboration's innovative spirit.

About the Sapporo Collection 2025

The Sapporo Collection, or 'Satsukore', is a prestigious fashion and culture event that has been held since 2007, marking its 22nd edition this year. The event focuses on revitalizing the Sapporo market by engaging local talent from the apparel and beauty industries. Last year's event attracted over 2,120 visitors, and the mix of live performers created unforgettable moments.

The 2025 collection will embrace a theme centered around 'Venus', tying in with the upcoming 'Okinawa Collection 2025', and aims to represent love and harmony through fashion. Attendees can look forward to experiencing the surge of creativity and collaboration between diverse cultures from both the North and South of Japan.

Conclusion

Doutor Coffee and MixChannel’s collaboration at Sapporo Collection 2025 serves as a testament to the artistry and innovation within Japan's vibrant culture and fashion scene. This unique experience promises to ignite excitement, as local models, artists, and influencers come together to celebrate creativity, aiming to inspire individuals not only in Hokkaido but across Japan and beyond. The opportunity to engage with brands on such a personal level while enjoying coffee and fashion is unparalleled, making it an event not to be missed!

For more information, visit the official sites:

• - Sapporo Collection
• - Doutor Coffee
• - Mixch